How to Make Your Website More Mobile Friendly
Mobile friendliness was the word on everybody’s lips last year. Google made it clear that sites that didn’t offer a mobile friendly experience would be severely punished. The world is consistently moving towards mobile platforms to conduct most of their searches, and it’s only right that Google adjusts its product offering accordingly. But what can you do as a business owner to make your site more mobile friendly? In this article, we’re going to give you a few tips on how you can do just that.
Create a Mobile Version of Your Site
The first thing you should do is make sure that you have a mobile version of your site in the first place. There are mainly two approaches to mobile website design: responsive and adaptive. Adaptive websites are more rigid in nature and have pre-set designs depending on the platform that is being used to view them. On the other hand, responsive design adapts automatically to any mobile platform by using fluid grids. While responsive sites are usually harder to make, adaptive website are much less flexible. Each platform needs to be taken into consideration, and if a new one with a format you haven’t accounted for pops up, your site will be maladapted for it.
If you were to ask an SEO consultant like https://www.bradkrussell.com.au/ for one piece of advice, it would be to go for a responsive website if you’re going to go mobile. Responsive sites load much faster, which is a ranking factor these days, and you won’t have to make adjustments over and over again each time a new platform is introduced.
Create Mobile Friendly Content
For your website to attract the mobile user crowd, you have to create content that is mobile friendly in the first place. Mobile readers have different needs and reading patterns when consuming content through their mobile devices. The bite, snack and meal method, which is a widespread writing technique, tends to work very well with mobile users.
The bite part refers to your headline. It should be strong and straight to your point and directly address the user’s query. It should be concise enough to give the reader the full gist of what the article is all about.
The snack part is a summary or introduction to the text. The snack part should basically address what the post is about and what they should expect in the text. It should also introduce the readers to the subject at large.
The meal part is the body of the article. On mobile devices, large chunks of text tend to not transfer very well. So, if you want to create content that is mobile friendly, you should divide your content into smaller parts. Also, don’t underestimate the power of strong, bold attention getting headlines. Creating content that is skimmable is essential when creating mobile friendly content and your readers should be able to find the exact information they’re looking for simply by skimming through the headlines. If they can’t quickly access the content they need, they will leave, simple as that.
Conclusion
Applying these two simple principles will allow you to improve the mobile friendliness of your website tenfold. Using responsive web design will allow you to comply with Google’s new rules and creating engaging content that is easily digestible through mobile devices will reduce your bounce rates, which will subsequently improve your rankings.
