The importance of an effective website cannot be overlooked. Here are some tips.


The Benefits Of Working With A Top Web Design Company


The assistance of a web design agency is something you should be looking for if you want to boost your online presence. An attractive website that is quick to load and easy to navigate results in increased brand recognition and higher profits. Discover more about the benefits of professional web design below.


One of the main advantages of using the services of a professional for web design, is that you benefit from a consistent brand identity. This is because professional designers see the big picture. From your logo to your overall website design, they ensure there is a coherent whole. They generate your brand’s visual language, making sure it is consistent across all contexts. You will also attract more customers if you choose a professional web design service. This is because experts know how to generate effective calls to action and place them successfully. They know how to attract more visitors that stay on your pages longer. After all, a lot of traffic is one thing; but you are not looking for just clicks, you are looking for people who stay on your website, enjoy it, and go on to make purchases.


Web design agencies also prioritise security, which is of huge importance today. They will be able to set up an identity verification service on your site, ensuring your customers are who they say they are. Fraud is rife, so this is of critical importance.


A professional website designer ensures your company stands out from your competition in the industry. They also offer an objective perspective, which is important with something as critical as your website. You can expect content that is purposeful and engaging. You will also end up spending less further down the road, as a cheap quality service is often a waste of money, and costs more in terms of ad hoc assistance over the longer term.


Simple Ways They Boost Your Website Design


Web design companies have an array of techniques, tools, and methods at their disposal. In a lot of cases, businesses come to them with an existing website that is failing; and often, it is just a few simple tweaks that are required. (Simple for the experts, of course!)


So, what are the simple ways to boost your website? There is only one place to begin, and this is with testing. So many websites underperform because they are never tested. How are you supposed to know if your web design is working if you do not test different colours, call to action placements, and such like? The web designer that you hire may also remove Flash from your website. Flash was once the standard, but those days are long gone. Flash could be holding your website back. Top professionals will also make your website responsive. The importance of this cannot be stressed enough. People use a wide range of devices to access the Internet today, including Smartphones, tablets, desktops, and laptops. Responsive web design ensures your site is optimised for viewing across all devices, guaranteeing the best user experience.


They may also change the fonts on your website. Something as simple as the typefaces you use could be holding back your site, particularly if they are not easy to read across all browsers and devices. Aside from this, they will use good photography, implement colour strategically, give visitors breathing room by creating enough white space and getting rid of clutter, use intuitive navigation, and utilise a professional and polished logo.




The Beauty Of Simplicity


There are many benefits associated with simple web design. This includes both commercial and user benefits. Simple websites can reduce expenditure and boost profits. There are numerous reasons why this is the case, including the fact that such websites are easier to use across different browsers and platforms. They are also easier to maintain, require less bandwidth, and server disk space.


You will also find that generally speaking they are quicker to redesign when necessary. In terms of the user, simple web design is easier to navigate, clearer, renders faster, and loads faster. This enhances user experience dramatically, which is good news for your business. Think about it; would you enjoy browsing a website that was cluttered, used numerous fonts, featured various unrelated images, videos, and animations, and was overflowing with information? Or, would you prefer something with a clean and simple design, featuring the essential details?


Designing a simple yet effective website can actually be more difficult than going for something overcrowded and overloaded. This is why you need to work with an experienced team of web professionals. Such a team will know exactly what to keep and what to omit. Consider your options carefully, and look at the work the company has done thus far before finalising your decision.


The Benefits Of Responsive Design


Responsive web design is a must nowadays. Once seen as a luxury, responsive websites are now viewed as a necessity for all businesses, no matter what industry you operate in. A responsive website is one that works optimally across all devices, and below we will assess the benefits of this.


Firstly, responsive web design offers SEO benefits. Google has been encouraging businesses and developers to prioritise mobile websites. The search engine has already stated that if your website is mobile friendly, it will rank better on the search result pages viewed via mobile. Responsive web design means you only need to publish content once, rather than needing to create numerous websites for different devices.


There is also no need for multiple platform-specific apps. Once you have invested in responsive web design from a leading web designer, content will automatically be adjusted and optimised for the device it is being viewed on. After all, mobile phone screens are much smaller than desktop screens, and, therefore, it is vital that content is adapted to suit the smaller screen.


You can also expect more conversions by going down the responsive route. There are numerous examples of this on the web. Companies such as Nars, Baines & Ernst, and Bench have all reported an increase in conversion rates by moving to responsive design. And, of course, usability will improve dramatically. There is nothing more frustrating for a user than trying to navigate a website on their mobile phone that has been designed for desktop use.




Lisa Besserman, Founder and CEO of Startup Buenos Aires, has been named as Business Insider’s “Top 100 Most Influential Women in Tech”, and the 2014 “Business Innovator of Latin America” by the Council of the Americas.
Lisa moved to Buenos Aires from New York City to create Startup Buenos Aires, the organization that represents the startup, tech and entrepreneurial community of Buenos Aires, Argentina.
Startup Buenos Aires has been one of the main catalysts for strengthening the tech ecosystem in Latin America, by bringing global startup initiatives, development projects and investment opportunities to the region.
Under Lisa’s leadership Startup Buenos Aires has been credited as “Top 3 Growing Startup Cities” by CNBC and “5 Emerging Global Tech Hubs” by Entrepreneur Magazine.

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