Reasons why your Small Business Isn’t Growing (And How to Fix It)

If you are frustrated because you are investing all of your time in a business that just isn’t getting anywhere, then you need to identify the source of the problem. Here are the most common reasons why your business is not expanding.


You Stopped Trying to Grow


Your business is ultimately a reflection of the decisions that you have made. If you want your business to grow, then you need to grow as well. If you want to do this, make the effort to attend seminars, read books or even seek expert advice. If you want to find out more about that then check out this link:


You’re Focused on Low Prices


If you are focused on charging the cheapest prices on the internet, then this could be another reason why your business is not expanding as much as it could be. If you are focused on offering services that are priced 10% lower than your competition, there’s a high chance that they are going to undercut you by offering prices that are lower than yours. Before you know it, you’re in a battle of who can offer the cheapest service, and this will ultimately mean that you end up attracting low-quality clients. It’s essentially a race to see who can run themselves into the ground the fastest, and this is not something that you want for the business you’ve worked so hard for. If you want to avoid this, then you need to add more value to the services you provide. This will help to make your business way more profitable and it will give you the chance to compete for much better, higher-paying clients who actually value the work you do.


You have an Ineffective Marketing Strategy


It doesn’t matter how good your business is because if you are not marketing it correctly then nobody will know who you are. If you want to get great results, then you need to invest in great marketing. There’s no way around it, and even though it may cost you a small fortune to begin with, at least you know that eventually the results are going to pay for themselves. Before you start marketing, make sure that the company you’re hiring reflect your own values.


You don’t have a Good Image


Your image really does matter. A lot of small business owners hide behind poorly designed websites and bad logos. If you want to start targeting your prospective clients more efficiently then you need to look the part. The first thing that you need to do is invest in a professional logo and a great photographer. You also need to focus on getting your website up to par as well because if you don’t you will always look like an amateur.


You’re Blending In too Much

There aren’t many businesses in the world that truly stand out. The main reason for this is because so many entrepreneurs play it safe. They go for generic services with average branding. If you do this then you are ultimately going to end up being like everyone else on the market. If you want to stand out, then you need to try and do something remarkable or unique with your brand. Find a new service or offer something that your competition doesn’t. You might also want to develop a new pricing method. When you do, you will soon find that your business performs better and that you are able to capitalise on your profit more.


You’re Not Networking Well Enough


In the world of business, it is so important that you build as many great connections as you can. You also need to focus on working with influential people too. Quality is always more important than quantity. If you want to turn things around, then do some research and find out who the leaders are in your industry. Follow them on social media, and even take note of what they post. When you have a good understanding of their values, arrange to chat and learn from them. This will open up way more possibilities and it will make your business look professional too.


You’re too Comfortable


When you started your business, you probably had a great plan. As time goes on, you lose sight of where you wanted to be, and you may even find that you struggle to find direction. This is normal, but you do need to put an end to it or you may find that you are the downfall of your own business. If you do want to make a change then it is a good idea for you to push yourself out of your comfort zone. Set bigger and better goals, commit to them and track your results. This will give you the drive you need to truly become great at what you do, and it will make your business more successful as a result.


You’re not Getting Referrals from your Customers


Business owners who don’t get many referrals need to find out why. It’s hard to face issues like this because it means that you have a serious problem on your hands and that something needs to change. If you don’t get many referrals, then this could mean that you are missing out on a supply of great leads. It could also mean that your clients do not want to recommend you too. If you want to stop this from impacting your business then it helps to do a customer survey. This will help you to have the honest conversation you need with your team, and it also means that you can find out the source of the problem before you implement a solution.


You’re not Failing Enough


A lot of small business owners are so scared of failure that they don’t push themselves and they don’t put their own ideas into action. The issue that comes with this is that you become stagnant. When you have a brand-new business, it is very easy for you to risk everything because you don’t have much to lose. When your business becomes established however, you may be scared of putting one step wrong and you may be reluctant to take risks. This can have a huge impact on your business. If you want to get around this then you need to focus on taking that next step. Don’t let fear of failure hold you back and don’t always play it safe. Good business owners don’t see failure as a bad thing, they see it as a chance to learn. You need to pay attention to this so you can change your business model accordingly.


You’re not Trying to Invest your Business


If you are not willing to invest any of your profits back into your business, then this can cause you to stop growing. You need to have faith in what you do, and you also need to make sure that you do your research. Find out the best marketing techniques, invest in new shipping methods or even expand your service offerings. When you do, you will soon find that there is a demand and that you have been holding yourself back all this time. If you are struggling to find enough money to invest in your business, then consider taking out a loan or even seek out investors who have a genuine interest in what you do. That way they can help you to carve your own path while also helping you to become the best that you can be.


Lisa Besserman, Founder and CEO of Startup Buenos Aires, has been named as Business Insider’s “Top 100 Most Influential Women in Tech”, and the 2014 “Business Innovator of Latin America” by the Council of the Americas.

Lisa moved to Buenos Aires from New York City to create Startup Buenos Aires, the organization that represents the startup, tech and entrepreneurial community of Buenos Aires, Argentina.
Startup Buenos Aires has been one of the main catalysts for strengthening the tech ecosystem in Latin America, by bringing global startup initiatives, development projects and investment opportunities to the region.
Under Lisa’s leadership Startup Buenos Aires has been credited as “Top 3 Growing Startup Cities” by CNBC and “5 Emerging Global Tech Hubs” by Entrepreneur Magazine.

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