Advertise Your Business With Eye-Catching Banners

Roll up banner printing is something that all companies will need to invest in at some point if they are attending a trade show or an exhibition. They can also be used at your place of business to make a big impact as well. Nevertheless, this will only be the case if they are designed effectively, so read on to discover everything you need to know before investing in banner printing.


The first thing you need to think about is the placement of your company’s logo. It is always a good idea to keep this at the top of your stand. It is vital to have your key message at eye level so that it grabs attention. If you place your logo at the bottom of the banner, it is likely to cause confusion, as those passing by will not know where to look. Secondly, you should think from left to right. This is how people tend to read, and thus it makes sense to display information in this manner. Nonetheless, keep words to a minimum and only include information you deem relevant. Thirdly, you will likely want to include images in design, and thus make sure they are saved as CMYK ready to print and they should be 300 dpi at the very least to ensure quality. The next thing you need to think about is the colour of the banner. It makes sense to use your existing corporate colours, but you also need to make sure the banner is contrasting so that it has the maximum marketing impact. Last but not least, your contact details should be included, especially when creating a banner for a trade show or exhibition. Don’t forget about these!


The Impact Of Colour


The importance of colour in advertising cannot be ignored, look at for examples of colourful and eye-catching banners. In fact, one study titled the ‘Impact of Colour in Marketing’ revealed that up to 90 per cent of snap judgments about items can be based on colour. Thus, when you are creating your banner, you need to think about colour carefully and the different meanings associated with them. For example, grey is a colour that is linked with calmness and professionalism. On the other hand, blue is a colour linked with trust, dependability, and strength, which is why it is often used by finance companies. 


Red can create a sense of excitement and urgency. This is why most people advertise sales and special offers using this colour. Green is linked with health, growth, and peaceful, and this is why it is a popular choice for environmental based businesses. Purple evokes feelings of creativity and imagination. Orange is linked to confidence and cheerfulness – it is a friendly colour. Finally, yellow is a high-energy colour that evokes optimism, clarity, and warmth. You can use this to help you choose the right colour for your banner, but make sure to consider how eye-catching the banner will be as well.


Lisa Besserman, Founder and CEO of Startup Buenos Aires, has been named as Business Insider’s “Top 100 Most Influential Women in Tech”, and the 2014 “Business Innovator of Latin America” by the Council of the Americas.

Lisa moved to Buenos Aires from New York City to create Startup Buenos Aires, the organization that represents the startup, tech and entrepreneurial community of Buenos Aires, Argentina.
Startup Buenos Aires has been one of the main catalysts for strengthening the tech ecosystem in Latin America, by bringing global startup initiatives, development projects and investment opportunities to the region.
Under Lisa’s leadership Startup Buenos Aires has been credited as “Top 3 Growing Startup Cities” by CNBC and “5 Emerging Global Tech Hubs” by Entrepreneur Magazine.

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