This Is How To Get Attention

When it comes to your company, you’ll know just how important the right attention is. Because if you want to grow, you need to get noticed by your target audience. But how? Let’s take a look at a few ideas.


Engagement On Social Media


To start with, you’re going to want to nail social media. It’s easy to think that social media is easy. You just post stuff. But you need to have a strategy. And you need to be aiming for engagement. Posting authentic content consistently is the way to do it. So stick at it if you want results.




From here, you may then want to think a bit more about advertising and how you can pay to get your name out there. It could even be that you start with paid social media placements. Or, you may find that sponsorship or traditional advertising work. Even digitally with display marketing. And, of course, there’s also paid search to think about. So, let’s consider search next.


Harnessing Search


Finally, you’re also going to want to make sure that you’re harnessing the power of search too. Now, it’s definitely easy to overlook this. But you really need to work with search, because it can bring you a wealth of traffic and new custom. You only have to look at your analytics over time to see that this is true. And if you’re new to search and SEO, just take a look at the infographic below as a starting guide.


Infographic Design by University of Southern California 

Lisa Besserman, Founder and CEO of Startup Buenos Aires, has been named as Business Insider’s “Top 100 Most Influential Women in Tech”, and the 2014 “Business Innovator of Latin America” by the Council of the Americas.

Lisa moved to Buenos Aires from New York City to create Startup Buenos Aires, the organization that represents the startup, tech and entrepreneurial community of Buenos Aires, Argentina.
Startup Buenos Aires has been one of the main catalysts for strengthening the tech ecosystem in Latin America, by bringing global startup initiatives, development projects and investment opportunities to the region.
Under Lisa’s leadership Startup Buenos Aires has been credited as “Top 3 Growing Startup Cities” by CNBC and “5 Emerging Global Tech Hubs” by Entrepreneur Magazine.

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