What You Need to Know Before Starting a Business Abroad

Whenever you are starting a new business, you are taking on a significant challenge. There are no shortcuts in the world of business, if you want your business to rise the top then you will need to climb the ladder. When you first set foot overseas, whether because you are expanding an existing business or starting a new one, you will need to begin again.

Here’s what you need to know when you are opening your first business abroad.

What is Your Local Vision?

If you want to successfully break into a new and unfamiliar market then you are going to need a coherent vision that resonates with your target demographic. This will require you, or someone whose advice you hire, to have a good understanding of the local social, political, economic, and business climates.

In defining your vision, you need to be clear about what needs you will be fulfilling for your target demographic and how you will convince them that your business is superior to you competitors.

How Do You Talk to the Locals?

Once you know what your vision for your new overseas business is, you then need to work out how you will communicate this vision to the locals. If you can’t communicate effectively with them, they are not going to respond nearly as positively to your marketing.

You need to talk to the locals in their own language and in their own terms. But you need to know exactly what it is that they want before you can work out how you will give it to them. You also need to know what pressure points to address when you’re composing your marketing messages.

What is Life Like for Your Employees?

Marketing your business to consumers is one thing. However, you will also need to attract staff members to work in your business. This requires a different kind of understanding. The kind of qualities that workers look for in a business where you are from might be very different to the place where you will be opening your new venture.

Do You Have the Money for Admin Costs?

Depending on where you plan on opening your business, you may need to complete a significant amount of paperwork beforehand. The complexity and costs involved in sorting this paperwork, and laying the rest of the groundwork necessary before you can start looking for employees, premises etc.

You want to get started on this admin as soon as possible. If you don’t have the money currently, but are expecting to soon, consider taking out a personal loan. While the admin work is related to your business, a personal loan is more suited for small amounts and short-term borrowing.  Click here to find out more.

What’s the Competition Like?

If you were opening a business at home, you would first want to find out exactly who you would be competing with. If you don’t know what the competition is like then you won’t be able to devise a unique strategy that will enable you to break into a market that they are already established in.

As long as you do your research and prepare properly, opening a business abroad should be an enjoyable challenge. However, it will be a challenge. Make sure you’re ready for it.

Lisa
Lisa Besserman, Founder and CEO of Startup Buenos Aires, has been named as Business Insider’s “Top 100 Most Influential Women in Tech”, and the 2014 “Business Innovator of Latin America” by the Council of the Americas.

Lisa moved to Buenos Aires from New York City to create Startup Buenos Aires, the organization that represents the startup, tech and entrepreneurial community of Buenos Aires, Argentina.
Startup Buenos Aires has been one of the main catalysts for strengthening the tech ecosystem in Latin America, by bringing global startup initiatives, development projects and investment opportunities to the region.
Under Lisa’s leadership Startup Buenos Aires has been credited as “Top 3 Growing Startup Cities” by CNBC and “5 Emerging Global Tech Hubs” by Entrepreneur Magazine.

Leave a comment

Your email address will not be published. Required fields are marked *