5 Essential Software Tools For Your Startup Business and Beyond


Making use of the most efficient, intuitive software will make a huge difference to the productivity of any business. 


But it’s a crowded market-place. There are lots of options available – all with different strengths – and it can be tough to decide what will be the most helpful for your unique business. With that in mind, here are a few key software ideas to get you started


Marvelous Marketing


When investing in marketing software, social media is the place to start. Quick, cheap and effective, social media is a great way to engage your audience and promote your brand. But what is the best way to manage those accounts, and where should you be placing your focus?

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Hootsuite is a social media management platform that allows you to track all of your accounts at once, and get analytics on each. It’s easy to use, allows you to plan and schedule posts, and can expand to fit your company as you grow. 


Instagram presents a great platform via which to connect with your audience, especially the 18-30 age bracket. And as Instagram tends to encourage greater customer interaction that Facebook or Twitter, it is probably a good place to focus your attention.


Easy Communication 


Clear communication is an asset to any company and your software can make the whole process quicker and more efficient. 


When communicating within the company, Slack has everything you need. With instant messaging, email and collaboration tools, Slack allows you to identify, centralise and take action on issues all in one place. 


Emails, meetings and document exchanges can also be carried out on Google G Suite. It boasts brilliant storage, email, calendar and office suite, and runs on all devices without limitations. 


And for note taking, Google Keep is a useful option to stay organised. Keep allows you to capture inspiration and to-dos effortlessly. Collaborate on notes with teammates and set reminders to stay on track. Everything syncs across your devices, so the important things are always within reach.


HR & Payroll Solutions


HR and Payroll can be a complex beast so investing in some effective HR payroll software will save you some serious time and money. 


Elmo offers a comprehensive cloud suite including HR, payroll and rostering software solutions that can be configured for your organisation requires. These are available within a single dashboard and single user interface. 


Slick Project Management


Meetings can be time consuming and let’s face it – a little tedious. But luckily, project management software will improve transparency and make it easier to identify problems without always having to get everyone into one room. 

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Trello allows you to store tasks, plans, and strategies, and has a range of great add-ons including a calendar, task-tracking and a search box. It’s a great all-round organization tool that helps create a sustainable process for your team to follow. 


Savvy Sales


Hubspot is marketing, sales, and service software with excellent customer relationship management tools. You can use it to keep track of prospects and customers, and tabs on meetings, calls and emails. 


Pipedrive enables you to convert potential deals into successful sales, with features including robust API, goal setting and reporting, full customization and contact history. 

Lisa Besserman, Founder and CEO of Startup Buenos Aires, has been named as Business Insider’s “Top 100 Most Influential Women in Tech”, and the 2014 “Business Innovator of Latin America” by the Council of the Americas.

Lisa moved to Buenos Aires from New York City to create Startup Buenos Aires, the organization that represents the startup, tech and entrepreneurial community of Buenos Aires, Argentina.
Startup Buenos Aires has been one of the main catalysts for strengthening the tech ecosystem in Latin America, by bringing global startup initiatives, development projects and investment opportunities to the region.
Under Lisa’s leadership Startup Buenos Aires has been credited as “Top 3 Growing Startup Cities” by CNBC and “5 Emerging Global Tech Hubs” by Entrepreneur Magazine.

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