If You Want To Get Noticed, Then You Need A Great Online Presence



If you want to create a thriving product or service, then you need to let people know about what you have on offer. You must be proactive in this world; people aren’t going to gravitate towards you without any reason to. It’s very seldom that a company creates something and has to do very little in terms of their marketing and attention-seeking. Much like most things in life, you need to put in that extra effort to make yourself a more attractive prospect.


Nowadays, something that all businesses must have if they’re to increase their profile is an online presence. So many people are glued to the internet and to their screens, so it’s only right that you take advantage of this new-age addiction. A great online presence can be the difference between an average performance and a brilliant one. If you’d like to know about a few things, then read on; we’ll go through some of the basics and how you should conduct yourself with each.


Create A Website


If you’ve begun your startup, and you haven’t established an online presence via a website yet, then you might want to get right on that. A website has become a staple in absolutely every business these days. They act as the first port of call, they welcome new customers, they add that extra element of professionalism, and they answer any queries that someone might have. They’re like a haven for somebody that is interested.


The process of creating a website may seem pretty odd at first, but once you sort out the nitty-gritty bits and pieces, you should be good to go. You just need a good, simple design and to get hosted on a server – then you’re pretty much good to go in terms of your initial launch. If you’re completely out of the loop, then you could work with a web designer, or you could do a little research on sites like https://www.intellectsoft.net/blog/web-development-services/ and learn more about web development. Websites, while necessary for digital marketing purposes, are also great ways of boosting income further with the likes of ads and merchandise sales.


Be Consistent On Social Media 


Social media is completely open to everyone, and with that, it seems that absolutely everyone is on it! Businesses are using social media to their advantage every single day, and probably all day, too. If you have time, then you should quickly make a Twitter account, an Instagram account, and a Facebook account. You’ll have the opportunity to reach out to millions of people. The potential lead generation is absolutely massive here.


Have An Element Of Originality And Creativity 


When you’re up and running in terms of a website, social media, and other online features that you might be a part of, you’ll want to ensure that you stand out from the crowd. Behaving professionally and keeping up with the rest is obviously wise, but you need to show people why you’re different, and why they should choose to buy from you.


Boost That SEO


SEO, or Search Engine Optimization, is, quite simply, making your website(s) more visible on a search engine. When somebody types something in Google that’s relevant to your product or service; you’re going to want to be available to them. The way you boost your SEO ranking is by consistently posting good, healthy content. You can also boost your ranking by becoming a part of the huge spider web that is the internet – links between large and small website alike would ensure that you’re chained up in this big machine.


Lisa Besserman, Founder and CEO of Startup Buenos Aires, has been named as Business Insider’s “Top 100 Most Influential Women in Tech”, and the 2014 “Business Innovator of Latin America” by the Council of the Americas.

Lisa moved to Buenos Aires from New York City to create Startup Buenos Aires, the organization that represents the startup, tech and entrepreneurial community of Buenos Aires, Argentina.
Startup Buenos Aires has been one of the main catalysts for strengthening the tech ecosystem in Latin America, by bringing global startup initiatives, development projects and investment opportunities to the region.
Under Lisa’s leadership Startup Buenos Aires has been credited as “Top 3 Growing Startup Cities” by CNBC and “5 Emerging Global Tech Hubs” by Entrepreneur Magazine.

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