The Online Approach To Localized Marketing – 5 Aspects You Must Master ASAP


Pixabay Commercial License


 Digital marketing is central to the success of any modern business, even those that are focused primarily on their local audience. Whether you’ve recently launched an SMB or want to increase your visibility and appeal to the local demographic, now is the time to act. Here are five crucial steps that will allow you to reap the rewards of increased exposure and conversions. 


#1. Use Targeted Social Media Campaigns  


Social media platforms like Facebook and Twitter are the perfect outlets for building strong client links. Before showing great content and interacting with future clients, you must first grab their attention. Sponsored posts and adverts are the best option, but you don’t want to waste time and money on reaching outside audiences. Filtering the reach of the campaigns by geographic parameters, as well as other elements will bring the best results by far. 


#2. Boost Your SEO  


While social media is very effective, it should be noted that search engines still bring 3x as much traffic to your site. Roughly half of all searches are local too, especially as people are now accustomed to using their smartphones. Getting onto the first page of the Google results page isn’t easy, but the experts can help you do it. Visit to learn more. By hiring a team that boasts localized knowledge and focuses on growing features like voice searches, you can’t go wrong. 


#3. Invest In Your Google My Business Listing 


Most web users will pick one of the first links displayed on Google’s results pages. However, people using local searches will often pick the nearest service too. Therefore, appearing on the map of local businesses, as well as the front page of the SERPs is vital. Unlocking the potential of your Google My Business listing will translate to increased foot traffic as well as web visits. In today’s fierce world of marketing, skipping this element simply isn’t an option. 


#4. Get Local Press Coverage 

Most people now search their local news through the internet. Whether it’s on their commute to work or while they’re at home, frequent views to local news sites or social pages is nothing new. As such, receiving positive press can be one of the features that sets you apart from the rest. Visit to reach out to local journalists. This free PR will spark curiosity from the readers, which can lead to traffic and sales for your brand. National or international press will help too, but the focus should be on local sources. Not least because it’s easier to do. 


#5. Use beacon marketing  


The concept of beacon marketing revolves around the idea of sending notifications through SMS or Apps based on location. You can send messages to existing customers that are within a certain radius of your store or facility. By using timed promotions, you can force people to make a decision. This will often result in regaining lost customers. It’ll also increase the customer lifetime value of loyal clients. Given that this is often easier than recruiting new ones, you must embrace it right away. 

Lisa Besserman, Founder and CEO of Startup Buenos Aires, has been named as Business Insider’s “Top 100 Most Influential Women in Tech”, and the 2014 “Business Innovator of Latin America” by the Council of the Americas.
Lisa moved to Buenos Aires from New York City to create Startup Buenos Aires, the organization that represents the startup, tech and entrepreneurial community of Buenos Aires, Argentina.
Startup Buenos Aires has been one of the main catalysts for strengthening the tech ecosystem in Latin America, by bringing global startup initiatives, development projects and investment opportunities to the region.
Under Lisa’s leadership Startup Buenos Aires has been credited as “Top 3 Growing Startup Cities” by CNBC and “5 Emerging Global Tech Hubs” by Entrepreneur Magazine.

Leave a comment

Your email address will not be published. Required fields are marked *