How Your Business Can Effectively Support A Charity


Not only does supporting a charity feel really good and meaningful, working with non profits as a business could help to boost your businesses network and help you to garner more interest. You can bet that your company image will improve when you decide to do this. However, you shouldn’t just do it for the image boost alone! Below, we’ll take a look at how you can do it. 

Image – PEXELS


Selecting The Charity You’d Like To Support

The first thing you need to do is select a charity you’d like to support. However, to do this you’ll need to sit down and think about your desired outcomes and how you want to contribute. You might have a charity in your head that you might like to support, or a couple of potential charities. You can use the information here to make a solid decision. 


Be Clear On Your Why 

Why do you want to give back? What matters to you, your business, and even your employees? Having a strong why is crucial and will ensure you feel sure and good about helping out a charity. Ask yourself the following questions:


  • Why do I want to support causes?
  • What impact do I want to have through doing this?
  • Why is this important to me?


Writing down your answers will bring you closer to coming up with the ideal charity to support. 


As you further define the sort of charity you want to work with, asking yourself the following questions may help: 

  • Do you want to support a cause that conducts research?
  • would you prefer to support a cause that is more action-focused?
  • Do you want to support a cause that supports charitable activities from a distance?
  • do you want the cause to be more active ‘in the field’?


Many businesses choose to support a charity that is local to them, because this means that they feel they can get more involved with what’s going on and be a true force for change/good. Knowing exactly how you want to support the cause you choose to work with is essential. You should also have a good idea of the sort of time, money, and resources you’re willing to spend and invest. 


Doing Your Research

Doing your own research on the cause is essential. Figure out the following:

  • How is the cause funded?
  • What is the scope of their activities?
  • What is their purpose?
  • Has there been any press coverage?
  • What are their plans for the next few years? 
  • Have they won any awards? 


The more you know about each cause you consider, the better. You should have all of the information before you proceed – don’t just select a charity because it sounds good initially. 


Use Social Media To Your Advantage

If you’re unsure of who to work with, use social media to figure it out. Ask people for causes that do the type of work you’re looking for. If you also aim to have conversations with a variety of people, you should be able to figure out more about who you’d like to help. 


How Many Causes Should You Work With At A Time?

Of course you want to change the world and do it fast, but if your business is small, it’s probably a better idea to work with one cause at a time. It’s totally up to you how long you would like to support that cause for. 


Spreading The Word

There are numerous ways you can spread the word, including local papers, noticeboards, and even social media. You could also invest in something like to wear all the time and peak interest. You can help in all kinds of ways, from selling old stocks to them, fundraising, actually going out with them and getting your hands dirty, etc. 


Things To Remember

  • If you truly care about the cause you’re more likely to enjoy supporting them 
  • Make sure you know the type of cause you’d like to support so you can be sure it’s a good fit for your business 
  • If you’d like to help out more causes, you can donate money or social source. However, you will get the best results when you volunteer or raise funds for one charity at a time. 


Supporting a charity could be the best thing your business decides to do. You’ll build a solid, great reputation in your local area, and feel good about helping a worthy cause. Leave your thoughts below and any ideas on who you might support and why! 


Lisa Besserman, Founder and CEO of Startup Buenos Aires, has been named as Business Insider’s “Top 100 Most Influential Women in Tech”, and the 2014 “Business Innovator of Latin America” by the Council of the Americas.
Lisa moved to Buenos Aires from New York City to create Startup Buenos Aires, the organization that represents the startup, tech and entrepreneurial community of Buenos Aires, Argentina.
Startup Buenos Aires has been one of the main catalysts for strengthening the tech ecosystem in Latin America, by bringing global startup initiatives, development projects and investment opportunities to the region.
Under Lisa’s leadership Startup Buenos Aires has been credited as “Top 3 Growing Startup Cities” by CNBC and “5 Emerging Global Tech Hubs” by Entrepreneur Magazine.

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