Some Vital Things Your Startup Can’t Afford to Get Wrong

Starting a business is always a challenge and it almost never goes as smoothly as you might want it to. Be sure to tread carefully and understand the things that you need to get right before you get your business off the ground. That’s the stuff we’re going to cover here today.


There are some things your new business simply can’t afford to get if it’s to have any chance of achieving lasting success in its niche. Below, we’ll talk about these things, why they matter so much and what you can do to make sure your startup gets them right, so read on to find out more.

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Understanding How Much You Know and How Much You Don’t


Sometimes, running a startup can bring a certain degree of arrogance. When you have a great business idea and you can’t wait to test it on the market, it often feels like you already know it all. Even if it feels that way, the chances are you don’t really have it all figured out and you probably still have a lot that you need to learn. That’s nothing to be ashamed of. We all have to start somewhere, so don’t let your ego get in the way of that learning process.


Issues Around Contracts


One thing you really can’t afford to get wrong is your approach to contracts. Everything important should be in writing in the form of a legally binding contract. Failure to do that can lead to all kinds of messy situations that needn’t be created. It’s the norm to write up contracts, so don’t feel like you’re asking too much by expecting the people you work with to sign them. Software like Juro can make managing these contracts a lot easier, so you should look into that too.


Registering Intellectual Property


It’s also possible that your startup will be plagued by naivete in its early days. It’s easy to not quite understand the threats that are out there, and this is particularly problematic when it comes to the issue of intellectual property. Unless you properly and comprehensively protect your startup’s intellectual property, it will always be at risk. Don’t assume that this won’t happen to you because it very easily could and it’s not work taking a chance.


Building the Right Kind of Team


You need to build a team that you can rely on, as well as a team that has the potential to grow and improve as the business does. What you shouldn’t do when starting a business is rely on the help of friends and family too much. Sure, they’ll help out when they can, but you can’t expect them to keep coming to the rescue when your business is in need. Hiring people is the safer way to go.

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Planning and Targets


Planning ahead and forecasting where your business is going to be in 6 months, 1 year, 5 years etc is really important. Planning out how you intend to get to those places you want to be matters a lot too. You should set targets that help to focus the minds of everyone on your team so you can all achieve success collectively.


Pricing Your Products Incorrectly


When it comes to pricing your products, you need to be careful. If you overestimate the worth of your products, you’ll struggle to make early sales, especially because people don’t know who you are yet. Many startups make the mistake of pricing products too high or too low and this only leads to financial problems in the short-term or the long-term. Do some research and focus group testing to get your price point just right.




It’s not uncommon for startup businesses to focus so much on product ideas and products that they end up forgetting about things like marketing. This is obviously a huge mistake because you need to market your products if people are to even know they exist. No one buys products if they don’t know they exist. It sounds obvious but some startups need to be reminded of that. So make sure there is space left in your budget to market your products.


If your startup is going to be a long-term success, you need to be smart about how you launch it. These are the things that you’ll need to get right if you want to make it through that turbulent first year. And don’t forget, there are lots of startups that don’t make it that far, so you certainly can’t take success for granted.

Lisa Besserman, Founder and CEO of Startup Buenos Aires, has been named as Business Insider’s “Top 100 Most Influential Women in Tech”, and the 2014 “Business Innovator of Latin America” by the Council of the Americas.
Lisa moved to Buenos Aires from New York City to create Startup Buenos Aires, the organization that represents the startup, tech and entrepreneurial community of Buenos Aires, Argentina.
Startup Buenos Aires has been one of the main catalysts for strengthening the tech ecosystem in Latin America, by bringing global startup initiatives, development projects and investment opportunities to the region.
Under Lisa’s leadership Startup Buenos Aires has been credited as “Top 3 Growing Startup Cities” by CNBC and “5 Emerging Global Tech Hubs” by Entrepreneur Magazine.

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