Working On Your Startup’s Online Presence

Image Credit – CCO Licence

There is a lot that you need to do in the early days of a startup, and it can easily feel a little overwhelming when you are trying to make sure that you are doing everything necessary, and as well as possible. One focus in particular is likely to be marketing, as without good marketing you can’t be sure that you are going to actually get anywhere at all. But a lot of people struggle with marketing, and it is something that does not always come naturally. A big part of marketing is ensuring that your business’ online presence is strong, and that is what we are going to look at in this article. As long as your online presence is strong, you will generally be moving in the right direction.

 

Seek Professional Assistance

 

Digital marketing really is one of those things that you are almost always going to need some kind of help with. As long as you can find the right help, you will know that you are moving in the right direction – but if you try to do it alone, you will have no clear way of knowing whether or not you are doing the right thing. So one of the first things to do is to look for some professional assistance. That will probably be someone like Kurt Chrisler, a professional in the world of online marketing and SEO who knows full well how to grow the online presence of any startup company. With that kind of help on your side, you are likely to feel that you are going to be moving in the right direction much sooner.

 

Build A Website

 

Without a website, you are not going to get anywhere. A good website is often the difference between success with online marketing and failure, so this is something that you are going to really have to think about. Your website needs to be functional, in terms of providing people with the necessary information, and it also needs to look the part, which means that you are going to have to focus on getting the design right – simple and professional, but stand-out in some way or another. With the right website, you will then feel much more ready for your digital marketing, and you will find that growing your startup’s online presence is going to be much easier.

 

Get Social

 

Most of the work that you will need to do is done on social media. This is really where it’s at these days when it comes to getting your startup’s name out there, and when we are talking about online presence this is going to be a huge consideration. You need to make sure that you are on all of the social media channels, and that you are doing whatever you can to generate traffic back to your website. That will generally mean employing a particular branded voice, and being sure to actually interact with people as much as possible. If you do that, your online presence will be much more powerful in no time.

 

Lisa
Lisa Besserman, Founder and CEO of Startup Buenos Aires, has been named as Business Insider’s “Top 100 Most Influential Women in Tech”, and the 2014 “Business Innovator of Latin America” by the Council of the Americas.
Lisa moved to Buenos Aires from New York City to create Startup Buenos Aires, the organization that represents the startup, tech and entrepreneurial community of Buenos Aires, Argentina.
Startup Buenos Aires has been one of the main catalysts for strengthening the tech ecosystem in Latin America, by bringing global startup initiatives, development projects and investment opportunities to the region.
Under Lisa’s leadership Startup Buenos Aires has been credited as “Top 3 Growing Startup Cities” by CNBC and “5 Emerging Global Tech Hubs” by Entrepreneur Magazine.

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