3 Tips to Help Your Start-up Succeed

 

Starting a business is not for the fainthearted – it can be a challenging and daunting prospect that takes serious determination to succeed. However, for those who can commit to it, it can also be one of the most rewarding and exciting things to do and a fantastic way to take control of your career and life goals.

 

If you are considering establishing a start-up and want to know what to look out for, read on for some pointers on finding start-up success.

Don’t try to do everything yourself

Being an entrepreneur can often mean having to juggle a variety of different tasks, learning new skills and disciplines, and trying to do much more than you want.

While this is inevitable in the early days, it is essential to build a good team of people around you as soon as you can. Not only will this help you grow your business much faster, but it will also provide you with a balanced range of skills and talents to draw upon and build a solid business foundation.

Look at the areas where you lack expertise and experience, and try to find others to fill these gaps in. If marketing is not your strong suit, for instance, then having a PPC agency will help you grow much more effectively than trying to work it out yourself, by cutting out costly mistakes.

 

Have a clear focus in mind

 

One of the biggest reasons that start-ups often fail, despite having excellent backing or a great idea, is the lack of clear focus to drive the business.

It is essential to stick to a clear and well-considered plan to help your business establish itself as you grow it. While there may be a variety of potential directions, you want to consider, keeping an identified focus will help you to decide where to invest your resources and energy most effectively and efficiently and help you stick to improving your offering, and relationship with your customers.

 

Keep a close eye on your finances

 

An important factor which can make or break success as a start-up is how well you manage your cash flow.

The cash burn rate for start-ups will often dictate how well it is going to do in the long term. If a business is burning through its resources faster than it raises more money, then it will only be a matter of time before you run out of funding.

To stay on track and ensure a more profitable business, it is important to consider both your sources of revenue and where you are spending your money. Carry out regular reviews to ensure that you are on track, and if not, take swift action to help you get back on course.

It can be helpful to use accountancy software to track your spending closely and make it much easier to identify potential drains on your resources, as well as helping you to stay on top of invoices and finance management.

Lisa
Lisa Besserman, Founder and CEO of Startup Buenos Aires, has been named as Business Insider’s “Top 100 Most Influential Women in Tech”, and the 2014 “Business Innovator of Latin America” by the Council of the Americas.

Lisa moved to Buenos Aires from New York City to create Startup Buenos Aires, the organization that represents the startup, tech and entrepreneurial community of Buenos Aires, Argentina.
Startup Buenos Aires has been one of the main catalysts for strengthening the tech ecosystem in Latin America, by bringing global startup initiatives, development projects and investment opportunities to the region.
Under Lisa’s leadership Startup Buenos Aires has been credited as “Top 3 Growing Startup Cities” by CNBC and “5 Emerging Global Tech Hubs” by Entrepreneur Magazine.

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