How Outsourcing Can Aid Your StartUp


 If you are an entrepreneur with a fantastic idea for a business, you are going to be aware that there are many things you need to consider before you succeed. In the beginning, everything is going to be so new to you. Keeping things focused and heading in the right direction is going to be a daily challenge. You may be working alone, or with employees, either way, the first few weeks and months are not going to be easy. You will have the customers to think about, and ensuring the job is done to their exacting expectations. Then you have all the paperwork, the financial aspects, and marketing, etc. There is an awful lot to think about, and doing it all while finding your feet may not be the best approach. What may be a good idea is to invest some resources into outsourcing. A professional who knows exactly what they are doing could help you no end. It will take a lot of stress from you, and you can focus on getting the job done and learning the ropes. You do not want your business to fail simply because you couldn’t keep up with all the separate tasks required. I.e., you need to walk before you can run! There are many and various reasons why you should outsource, so, here are a few ways using an outsourcing company can help your startup:

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They can reduce your costs

Okay, you are going to have to pay for the service they offer, but imagine if you had to employ someone in-house to perform that role. First, it would take time to interview and find the right fit. Then you will need to train and pay a monthly wage. It will take time and money before they will be anywhere near the level an outsourced company can give you straight away. If you have an online store, for example, you are going to need expert IT advice. You will need to think about security and cybercrime as people try to take credit card numbers. Outsourcing this, to protect yourself, is a wise choice. Therefore using another company will save you money and will ensure things are done right.


Allows you to focus

Getting other companies to take up the slack if the day to day running will give you the time to get on and focus on the bread and butter, the job itself. No one can be expected to be able to cope with all the marketing, sales, after-sales care, IT, accountancy, and more and still be able to focus on the job. As the business progresses, you will be able to hire people and train them to do the job, giving you more time to do the office and clerical side. So, with the initial help of an outside company, you can build the business up and create a brand and name for yourself, which is synonymous with quality. Focusing on the job, the thing you do well, the reason you started the company in the first place will enable you to make it a success. You will feel more passionate and motivated, and that drive is essential to keep the company going. 


They reduce risks

Bringing a professional on board who understands their role can be a Godsend. First of all, you will not be muddling about in the dark trying to figure out business accountancy law, for example, while trying to juggle a hundred other things. You may miss something and cut corners, which can backfire massively. An outsourced company will ensure that the job is done right, first time no worries. That is their bread and butter. Therefore you are protected. You can mitigate risk by setting up terms of deadlines too. Mitigating risk should be top of your agenda. One big mishap in the early days can be the end of your venture. 


You will learn from the outsource provider 

There is no doubt about it, you will pick up valuable pieces of information from the company or companies you choose to help you. When you first start out, you will be naive, and you will not know how to do a lot of what you think you can. If you outsource all your marketing to full-service creative agency, for example, you will not only benefit from their experience, but you will pick up ideas and ways of presenting things. They will be able to think in a way you haven’t thought of, and quite frankly do not have the time for while doing everything else. By using an outside agency, for any aspect of the business, you will end up with a broader perspective, a better and deeper understanding of the business world, and understand procedures and legal processes better.


They are impartial 

This is good in the sense that they will not become emotionally attached to ideas or things. They will be able to do the job sticking to the facts and how they perceive it should be done best. Sometimes you need that cold, clinical way of doing things, to get it done right. There is no ‘but this was for that,’ sort of mentality, etc., when it comes to filling out a tax return, for example. 


You will be able go live sooner

 If you have an in depth online shop, and you need a fully functioning back office system to deal with all your customers, etc., before you can start out on your venture, it really is a no brainer to hire in a software company. They will speed up the process of getting everything organized without any bugs and issues. Developing your software can be a time-consuming job, so it really is best to give it over to the people that know-how. Once you are up and running and have an idea of how successful you are going to be, you may want to think about hiring someone at that point. But, initially, you are far better off getting someone else to do it. 


Lower operating costs

Hiring in help will mean that you can pick and choose companies. Freelancer, or contractors, you can hire only when you need them, so you need not worry about monthly wages, just pay per job. If you have a removals company, there is no harm in hiring more removalists if you have a particularly large job and do not want to miss out on an opportunity. You can do this until your company is large enough to buy that extra truck and driver, for example. As your business grows, you can expand in all areas, but there is no point in getting yourself in massive debt when the solution is literally a phone call away.  


You can scale up at a moment notice

You simply do not have to turn any job away. You are going to need big jobs and high-spending customers to push you forward. So, getting a freelancer or outsource provider to help you in those moments of need make perfect sense. You also have the freedom to scale back when the job is done. Using an outsource company to scale up gives you various opportunities. It allows you to test how well the processes and systems you have in place work, and how well you could cope. It is a learning curve and it gives you real-time experience. It is also a chance you can use to help you push your business model in one direction or the other.


It helps you compete

Whatever business type you have, you are going to have competitors. Having the ability to scale up where and when you need to and have the expert marketers on hand, for example, may just give you that competitive edge. You will come across as more professional from the off, your branding and marketing campaigns will be attractive and well thought out. You will have no kinks in your software, which can cause many problems. You may not have the budget and history that some of your competitors may have, but with intelligence and the know-how to outsource what’s needed and when, you will have no problems coming up trumps. 


The world is your oyster

There is so much talent around the world. So why limit yourself to what you can get on your front door? In Argentina, there is so much emerging talent that you would be silly not to invest in an outsource provider from here. Simply put, if you want your company to succeed, you are going to need ideas and input from a whole range of sources. The Internet has opened up the world for you, and you should not be afraid to use it. You have heard the adage fortune favors the brave, so be brave and go for it. The only real limitation is you and your budget, but if you are smart, which you must be to start a venture like this in the first place, then you need to shop about and find the best and brightest to help you excel.


Lisa Besserman, Founder and CEO of Startup Buenos Aires, has been named as Business Insider’s “Top 100 Most Influential Women in Tech”, and the 2014 “Business Innovator of Latin America” by the Council of the Americas.

Lisa moved to Buenos Aires from New York City to create Startup Buenos Aires, the organization that represents the startup, tech and entrepreneurial community of Buenos Aires, Argentina.
Startup Buenos Aires has been one of the main catalysts for strengthening the tech ecosystem in Latin America, by bringing global startup initiatives, development projects and investment opportunities to the region.
Under Lisa’s leadership Startup Buenos Aires has been credited as “Top 3 Growing Startup Cities” by CNBC and “5 Emerging Global Tech Hubs” by Entrepreneur Magazine.

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