6 Essentials to Include On Your Website



Your website is the first place potential customers will go to check out your business. You need to make an impression. There are essential things they will be looking for. For starters, you need clear information about your product, presented in a creative and engaging way. You can try out different media like photos, video tutorials, or podcasts. If you want to present facts and figures why not include infographics? It’s vital as well that your website is easy to use and customers can contact you for more. Here’s are six essentials you need to include.


  1. Call To Action


A Call To Action (CAT) could be a click button in a contrasting color on your landing page to encourage customers to get in touch. This is essentially your “contact us” button, and make sure someone replies as soon as possible. This should be easy to spot and irresistible. Draw them in with something like “free trial” in bold letters. 


  1. Video


Video content is the most likely to be shared so make the most of advanced video technology. Make video tutorials explaining how to use your products. If your company’s involved in charity work, any updates on projects or fundraising could also be interesting. Companies that make a social contribution are proven to be more successful.


  1. Live Streaming


At the moment many businesses are working remotely and relying on video streaming online. Be.Live is an app that can help you with live streaming. For service websites, show your expertise through webinars and use video to support blog articles and podcasts. Use this to really show off your knowledge and experience. 


  1. Infographics


Infographics are an easy way to present a lot of data, such as facts and figures for example. They help you to organize and visualize information. If you feel like you need more than words to explain what you’re trying to do, try using infographics instead. Don’t worry if this sounds complicated as there are plenty of online tools to help you create beautiful infographics.


  1. Podcasts 


Podcasts are the best way to build up a fan base of online followers. You can include these on your website to talk about the news in your particular field or write reviews or useful advice. The good thing is they are free to make as all you need is a good quality microphone on your PC in order to record. Audacity is a great example of audio-editing software used to make podcasts. 


  1. Reviews and Testimonies


Have these on display on your website. Reviews are an important part of your content. Use video testimonies as well, or if possible names or photos of clients. Use your instincts to judge what would most appeal to your client base. Select testimonies from loyal customers expressing a long-term reliable service. These are good evidence as to why it’s worth sticking with you and not moving on to other brands. 


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Lisa Besserman, Founder and CEO of Startup Buenos Aires, has been named as Business Insider’s “Top 100 Most Influential Women in Tech”, and the 2014 “Business Innovator of Latin America” by the Council of the Americas.
Lisa moved to Buenos Aires from New York City to create Startup Buenos Aires, the organization that represents the startup, tech and entrepreneurial community of Buenos Aires, Argentina.
Startup Buenos Aires has been one of the main catalysts for strengthening the tech ecosystem in Latin America, by bringing global startup initiatives, development projects and investment opportunities to the region.
Under Lisa’s leadership Startup Buenos Aires has been credited as “Top 3 Growing Startup Cities” by CNBC and “5 Emerging Global Tech Hubs” by Entrepreneur Magazine.

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