Building A Strong Customer Base

If there is one thing that a business is always going to need to do, it is to have a reliable and strong customer base to work from. That is where your income appears from, after all, so the more customers you have, the better off you are going to be. But building up that customer base is not something that is going to come easily, and you might find that you need to think about a range of different options before you can expect big changes to happen. In this article, we are going to go through a few of these options so that you have a good chance of working out which are best for you.

Image Source – CCO Licence

Get To Know Your Customers

One of the most important things you need to do is to get to know your customers as well as you can. The more that you know them, the more you can get to the bottom of what they are looking for – and therefore what others of a similar nature are looking for, who might eventually become your customers. The more finely tuned you are to your customers’ needs, the better. You can find out more about your customers through many means, such as asking them directly for feedback or collating data based on their purchases and so on. However you do it, be sure to use it to improve their experience while also hoping to find new customers.


Try Selling Without Selling

If you are keen to try as many different options as possible, then you might also want to consider something which is often referred to as ‘selling without selling’. This is a kind of invisible funnel where you offer something to the customer for free, perhaps in order for them to review it. Then at a later stage, you hope that they might purchase it to keep it or purchase other products that you offer too. Done right, this can be an incredibly powerful thing to do, and you can find yourself with many more customers in no time.

Image Source – CCO Licence

Showcase Your Customers’ Happiness

If you are doing a good job of keeping your customers happy, then you are going to want to make a big deal of that, as it is one of the clearest and most reliable ways to prove to the outside world that your products and services are worth buying. There are many ways to showcase your customers’ happiness, such as testimonials and social media marketing and so on. However you do it, you should find that it is usually followed by a swift influx of new customers. Now the challenge becomes ensuring that you keep everyone happy, including the old customers and the new, as much as you possibly can. That way, they will continue to be your best advertisement for the business, and more and more will soon come afterwards.

Lisa Besserman, Founder and CEO of Startup Buenos Aires, has been named as Business Insider’s “Top 100 Most Influential Women in Tech”, and the 2014 “Business Innovator of Latin America” by the Council of the Americas.
Lisa moved to Buenos Aires from New York City to create Startup Buenos Aires, the organization that represents the startup, tech and entrepreneurial community of Buenos Aires, Argentina.
Startup Buenos Aires has been one of the main catalysts for strengthening the tech ecosystem in Latin America, by bringing global startup initiatives, development projects and investment opportunities to the region.
Under Lisa’s leadership Startup Buenos Aires has been credited as “Top 3 Growing Startup Cities” by CNBC and “5 Emerging Global Tech Hubs” by Entrepreneur Magazine.

Leave a comment

Your email address will not be published. Required fields are marked *