Managing A Small Budget As A Startup

For the majority of startups, the budget you have to work with at the beginning is usually tight. To make sure you get the biggest ROI and stand the best chance of growth, it’s important to keep things that way.

Being able to manage your budget effectively will help your startup succeed, making it through those difficult early days and helping you become financially savvier as a result. 

To help you get your new venture off to the best start, here are some tips for managing a small budget as a startup.

Image Credit: Unsplash under Creative Commons

Keep your expenses low

As a new business, it’s important that you keep your expenses low. This will help cover you during the period where profits are minimal, while also helping you make smarter decisions about how your money is spent. 

There are many ways you can cut business costs. In the beginning, it will make more sense to hold off on finding an office space and learning to work remotely, while also keeping the number of full-time employees low. As your business grows, you’ll be able to reassess and allocate your spending in different ways.

Manage your cash flow

Learning to manage your business’ cash flow is important. Startups should track every penny coming in and out of the business, making sure that all key dates are noted to ensure invoices due are paid on time. It’s helpful to have a buffer in place in case of some unexpected costs or delayed payments. Keeping a close eye on your business expenditure will help you measure the performance of your business and allow you to make informed decisions before major problems arise.

Raise capital when it’s time to grow

One issue that many startups face is being unable to grow due to a lack of funds. The demand for your business can be there, but without the extra capital, it can be difficult to get things off the ground. A professional specialising in corporate finance like Everblu Capital’s Adam Blumenthal could help you get the capital you need for your expansion plans and help you with your strategy for success. Finding help where it’s needed can help you realise your startup’s goals and take things to the next level.

Limit your marketing costs

Marketing is an area that you can easily put more or less into as needed. While your startup is fresh, it’s important to avoid the temptation of ploughing all of your funds into marketing. Instead, focus on smarter marketing techniques that give you more bang for your buck. At this time, it makes sense to build a strong customer base and work with existing customers over trying to win over new ones. As your business develops, you can invest further in your marketing activity.

There are many challenges that come with a startup, but being able to manage your budget effectively is one of the most important. Focus on keeping costs low and spending wisely to help keep things under control and give your startup the best chance of a successful future.

Lisa Besserman, Founder and CEO of Startup Buenos Aires, has been named as Business Insider’s “Top 100 Most Influential Women in Tech”, and the 2014 “Business Innovator of Latin America” by the Council of the Americas.
Lisa moved to Buenos Aires from New York City to create Startup Buenos Aires, the organization that represents the startup, tech and entrepreneurial community of Buenos Aires, Argentina.
Startup Buenos Aires has been one of the main catalysts for strengthening the tech ecosystem in Latin America, by bringing global startup initiatives, development projects and investment opportunities to the region.
Under Lisa’s leadership Startup Buenos Aires has been credited as “Top 3 Growing Startup Cities” by CNBC and “5 Emerging Global Tech Hubs” by Entrepreneur Magazine.

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