Building The Personal Brand You Need As An Entrepreneur

If you want to succeed as an entrepreneur, you need to know how to sell effectively. However, you’re not only selling the products and services that make up your business, but you’re also selling yourself. As such, you need to know how to build not only a business but also your personal brand. Here are a few tips to help you get started in doing just that.

Picture Credit – Pixabay License


Have a strong value proposition

If we’re looking at one of the instances of a strong personal brand, then it’s good to start with one of the most well-known businessmen of the modern age, Mr Elon Musk, the CEO of Tesla. While he has landed in controversy as of late, there’s no denying that he has a strong personal brand that is built almost entirely on his value proposition as a highly intelligent tech visionary. An important part of any personal brand is finding your strengths and being able to capitalize on them.


Show your industry expertise

The specifics of your brand’s value proposition might change from person to person, but it’s always going to be driven by thought leadership. As such, taking the time to reflect on your business and industry and to lend your insight where possible is important. More important still is investing in content marketing to make sure that you get your expertise out there as best as possible. The more people get the chance to see that you do know what you’re talking about, the more that your stock as an entrepreneur is going to rise.


Don’t hide away your achievements

You don’t want to just toot your own horn, however. You want to make sure that other reputable websites are doing that to some degree, as well. In the example of Mr Adam Blumenthal, you can make sure that you get profiles and interviews landed in well-read business publications both online and offline. Writing guest posts for other publications can be a big help, as well. Not only will it make your name more discoverable than simply keeping it on your own website, but the prestige of the publications that feature you can also shine on your brand to some degree.


Get out there in person

Effective business networking is crucial no matter what line of work you’re in and for a variety of reasons. One of those reasons is that it can help you build your personal brand. Specifically, by finding speaking opportunities at seminars, networking events, and other industry get-togethers, you can position yourself as one of the top minds of your business, a reputation that will then go on to bolster all of your other personal branding efforts as a result.


A personal brand will benefit not only your career trajectory as your reputation precedes you but your businesses as well. The better known you are, the more likely people are to trust the company you head and the easier it can be to find partners when you need ot.

Lisa Besserman, Founder and CEO of Startup Buenos Aires, has been named as Business Insider’s “Top 100 Most Influential Women in Tech”, and the 2014 “Business Innovator of Latin America” by the Council of the Americas.
Lisa moved to Buenos Aires from New York City to create Startup Buenos Aires, the organization that represents the startup, tech and entrepreneurial community of Buenos Aires, Argentina.
Startup Buenos Aires has been one of the main catalysts for strengthening the tech ecosystem in Latin America, by bringing global startup initiatives, development projects and investment opportunities to the region.
Under Lisa’s leadership Startup Buenos Aires has been credited as “Top 3 Growing Startup Cities” by CNBC and “5 Emerging Global Tech Hubs” by Entrepreneur Magazine.

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