Online Advertising Strategies Every Startup Should Know About

Image by Gerd Altmann from Pixabay 

Digital marketing has never been so important; now that more people are working from home than ever before, more people are spending time at home, and due to COVID restrictions, they are going online for everything from shopping to socialising. The coronavirus pandemic has meant that many businesses have struggled, and some have folded; however, many others have thrived during the pandemic by adapting their services and changing their ways of working. Right now, online advertising is where you need to be spending your money. 

There are a number of different channels and platforms you can use to advertise your business, and some of the most boring industries have succeeded thanks to online advertising strategies, so here are a few tips to get you started:

 

Invest in your website

Your website is now one of the most important parts of your business; it is your shop window online, but one where customers can explore and find out as much information as they like in their own time. Your website is now your first impression, and your web design could make or break the success of any other advertising you do. 

 

Search engine optimization (SEO)

So, you’ve spent a load of money on creating the most amazing website, but then no one can find it? This is where you need to implement search engine optimization or SEO. This will improve where your website comes up on the search engine when people search for your products and services. SEO involves adding keywords that are related to your product or services to your website so that when users search for them, it’s your business that appears. But obviously, with the competition, you need to get this right. You can find out the best keywords for your website by doing keyword research, which will tell you what your target audience is searching for. 

 

Pay-per-click (PPC) advertising

Pay-per-click or PPC advertising is similar to SEO, but it is where you pay to place adverts in search engine results for specific keywords, but unlike SEO, it is not about earning rankings. A PPC agency will help you to sell your products and services, and an experienced agency will have the experience to beat your competition and craft PPC strategies that are tailored to your needs. 

 

Social media marketing

Social media may not be your thing, but it is an excellent place to find your audience. Whether it’s Facebook, Twitter, or Instagram, all of these platforms give your business great opportunities to reach and connect with your target audience. Social media is one of the best places to advertise because there are so many customers active on these platforms, and it’s easy to find out their location, likes, interests, and social groups. One of the biggest advantages of using social media for advertising is the relatively low cost. To be honest, you can spend as little or as much as you want to and if an advert or social post is performing well, then it will tell you and give you the option to capitalize on this by adding more money. If you’re looking for a budget-friendly way to reach new customers, then social media is definitely something to consider. 

 

Lisa
Lisa Besserman, Founder and CEO of Startup Buenos Aires, has been named as Business Insider’s “Top 100 Most Influential Women in Tech”, and the 2014 “Business Innovator of Latin America” by the Council of the Americas.
Lisa moved to Buenos Aires from New York City to create Startup Buenos Aires, the organization that represents the startup, tech and entrepreneurial community of Buenos Aires, Argentina.
Startup Buenos Aires has been one of the main catalysts for strengthening the tech ecosystem in Latin America, by bringing global startup initiatives, development projects and investment opportunities to the region.
Under Lisa’s leadership Startup Buenos Aires has been credited as “Top 3 Growing Startup Cities” by CNBC and “5 Emerging Global Tech Hubs” by Entrepreneur Magazine.

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