How To Win Over A New Audience Post-COVID

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2020 has been the hardest year many small businesses have ever faced; and it has brought with it many hurdles, as well as seen many casualties along the way. 

The idea of being able to start a successful business in a post-COVID world seems miles away, but there are plenty of ways you can make a splash in this new, less saturated business world. 

Today we want to talk about how you can stand out from all the rest and get the attention of your audience even after the pandemic. 

Have a message 

One of the best tools you can have as a small business these days is a message. A message in terms of business is when you have a passion as well as a goal that runs alongside your business. For example, it could be that you are a beauty brand only creating cruelty free products; or perhaps you are a toilet paper company who plant a tree for every pack bought. Once you have a solid message to share with your audience, you will not only improve your reputation but you will draw in a targeted audience that will become loyal to you. By targeting a particular demographic, you can speak to people and they will support you. 

Use influencers 

Influencer has a somewhat bad name these days; but this is only due to the minority who use their influence to gain free things and take advantage of people and businesses. For the most part influencers are an incredible tool that you should be using for your business. Influencers already have an audience who are loyal to them and will listen to their opinions so by sending a product to an influencer or offering your services, you will gain the perspective of someone who can influence a large number of people. If an influencer positivity reviews your brand, you are likely to get a spike in sales from their audience. This can be a great thing to take advantage of in the early months of your business when you are trying to make a name for yourself. 

Create a brand

As a new company, your branding needs to be on point from the start. Professionals such as unrulyagency.com can help you create a brand that will stand out from the crowd and will draw the right type of attention from the right people. Branding comes down to a few key things; 

 

  • Logo 
  • Colour scheme 
  • Font
  • Imagery 
  • Tag line 

 

There is a lot more to creating a brand, but once you nail these basic things you are well on your way to becoming a figure that is recognised in your industry and trusted. 

 

Be engaged 

The most important thing you need to do as a business owner is look after your audience, and engaging with them first hand is the best way to do this. If you are looking to gain an audience who want to support you over your competitors: talking to them firsthand is something you must consider. Get on social media and be active! Tweet funny jokes and talk to your audience, answer questions and offer polls. There are lots of ways to successfully keep your audience engaged, and companies such as Wendy’s have this down to a tea. Stay in touch with your audience and it will make the world of difference. 

https://twitter.com/wendys/status/1310646202082492417?s=21 

 

Nail your SEO 

SEO is an important part of your marketing efforts as a business, because how are people supposed to find your website if it is not optimised for your search engine? 

Take the time to learn how you can up the ante with your SEO skills, and even use a professional agency to make your website and content optimised for viewing. You’ll see a spike in the views on your website and consequently this should make a big difference to your sales and your overall success as a business. 

 

Try something unique 

If you want to grab the attention of your audience; do something unique. The best way to get the attention of your audience is to be different to everyone else. There are a lot of ways you can do this; whether it be a clever video, a publicity stunt, or a giveaway that puts you above the rest. Do something that feels right for your business but that will also make people sit up and listen. 

Be human 

The most important thing to remember when running a business is that your audience are people, and they should be treated as people. If you are looking to build an honest relationship with your audience and keep them loyal, make sure you talk to them human to human and build real connections. 

Lisa
Lisa Besserman, Founder and CEO of Startup Buenos Aires, has been named as Business Insider’s “Top 100 Most Influential Women in Tech”, and the 2014 “Business Innovator of Latin America” by the Council of the Americas.
Lisa moved to Buenos Aires from New York City to create Startup Buenos Aires, the organization that represents the startup, tech and entrepreneurial community of Buenos Aires, Argentina.
Startup Buenos Aires has been one of the main catalysts for strengthening the tech ecosystem in Latin America, by bringing global startup initiatives, development projects and investment opportunities to the region.
Under Lisa’s leadership Startup Buenos Aires has been credited as “Top 3 Growing Startup Cities” by CNBC and “5 Emerging Global Tech Hubs” by Entrepreneur Magazine.

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