Has Covid-19 Changed Your Business? Let’s Explore

There is no denying that this year has been a strange one for everyone, and businesses have felt the brunt of the global pandemic that is for sure. With people having to close their doors, stop trading or diversify their businesses in different ways, it certainly has been a memorable year. However, there has been some positive changes made for many businesses where covid-19 has meant they need to think differently and come up with out of the box thinking. Here are some of the things that may have changed, or things you can still change, to help your business continue to thrive. 

Image source – pixabay – cco license 

 

Changed the way you do business?

One of the first things to consider is the way your business operates. Covid-19 could have been the reason your doors had to shut, but also the reason why you had to diversify your business. In some cases, this has been a revolution for many businesses. Restaurants have offered a take out service. High street shops have finally taken the plunge to create an ecommerce website. Even the products or services that you once offered may have been subject to changes, and for the better. It is always easy to focus on the negative side but think about how your business has changed for the better or whatever income streams you have opened up to. If you haven’t, why not start now? Could you diversify your business and use the terrible situation we find ourselves in to help your business in some way?

 

Maybe you updated software and communication?

Many of us were encouraged to work from home, or had no choice but to do so if a workplace premises needed to shut down temporarily. Perhaps this meant that you took the time to update communication and different software systems so that people could work freely remotely. If youa haven’t done it yet, looking online at the way some communication and software companies are doing, for example, Netlinkz could help you to understand where and what changes you could make and the right companies that could help you do it. 

 

The power of social media

It might have been that you were never too fussed about social media for your business before covid-19. You may have been lucky to have footfall traffic and great word of mouth advertising. However, the current pandemic may have forced you online a little more and this can only be a positive. More people are using social media to find out things and to stay up to date with current affairs. But they are also browsing for shopping items and things they need. A decent social media strategy can allow your business to be seen by people who ordinarily may not have come across your business before. This can only be a good thing for now and for the future. 

It is a crazy time we find ourselves in, but it is important for us to seek out the positives where possible and to make some changes for the better. 

Lisa
Lisa Besserman, Founder and CEO of Startup Buenos Aires, has been named as Business Insider’s “Top 100 Most Influential Women in Tech”, and the 2014 “Business Innovator of Latin America” by the Council of the Americas.
Lisa moved to Buenos Aires from New York City to create Startup Buenos Aires, the organization that represents the startup, tech and entrepreneurial community of Buenos Aires, Argentina.
Startup Buenos Aires has been one of the main catalysts for strengthening the tech ecosystem in Latin America, by bringing global startup initiatives, development projects and investment opportunities to the region.
Under Lisa’s leadership Startup Buenos Aires has been credited as “Top 3 Growing Startup Cities” by CNBC and “5 Emerging Global Tech Hubs” by Entrepreneur Magazine.

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