4 Tips For Getting Leads On Side And Communicating Effectively


In order to get people fully on your side, you need to be able to get your message across well. You need to be able to tell people exactly what you mean while convincing them that you’re the perfect company for them. Letting them know that you should be in their thoughts over the competitors is a huge part of marketing and building great professional relationships. It doesn’t matter whether you’re in a busy call center or working individually in a home office, speaking with people or writing to them should be a big part of your project and something that should be practiced. 

Specifically, when looking to verbally communicate, you’re going to want to apply a few things before, during, and after the interaction(s). You won’t immediately become the salesperson you’re hoping to be, and that’s okay, but practicing and applying these ideas will allow you to become a better version much quicker. Here are a few tips for getting people on side and communicating effectively when it comes to speaking with a prospective client or customer: 


Plan Out What You’re Going To Say, Of Course 

If you just ramble on, then you’re going to end up making a fool out of yourself. In no way is a rambling fool convincing. Some people don’t need to plan what they say because they’ve been in this line of work for so many years. Due to their experience, they’ll have all kinds of skills and abilities that have been picked up slowly over time. They’ll still need to jot a few things down, though. The majority of people will need a sort of a plan or script – it doesn’t have to be to the exact letter, though, of course. 


Work On Your Charisma

Charisma and charm are not things that are natural. Nobody is born with the ability to get their message across smoothly. It’s a skill like so many others that is cultivated over time. If you can work on the way you articulate words and the confidence with which you speak them, then you’re going to sound a lot better when getting your ideas across. 


Choose The Right Potential Consumer 

You cannot simply waste your time with every single person who might register an interest in what you have to offer. You need to target the right individual or group in order to boost your chances of getting what you want. When it comes to things like Right-Party Contact during outbound calls, you can utilize digital agencies and machine learning systems to narrow down your search and increase the chances of success.


Always Focus On Positives 

Whether you’re on the phone or using written communication, you’re going to want to be optimistic about things. Even if they don’t look as though they’re going to be on your side, it’s good to stay consistent. Don’t force anything; just be positive and upbeat. Doing this will make the person on the other end feel comfortable with you regardless of the decision they make. This comfort will be remembered going forward. 


Lisa Besserman, Founder and CEO of Startup Buenos Aires, has been named as Business Insider’s “Top 100 Most Influential Women in Tech”, and the 2014 “Business Innovator of Latin America” by the Council of the Americas.
Lisa moved to Buenos Aires from New York City to create Startup Buenos Aires, the organization that represents the startup, tech and entrepreneurial community of Buenos Aires, Argentina.
Startup Buenos Aires has been one of the main catalysts for strengthening the tech ecosystem in Latin America, by bringing global startup initiatives, development projects and investment opportunities to the region.
Under Lisa’s leadership Startup Buenos Aires has been credited as “Top 3 Growing Startup Cities” by CNBC and “5 Emerging Global Tech Hubs” by Entrepreneur Magazine.

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