4 Areas to Improve Once Your Start-up is Established

Establishing your start-up is arguably the most challenging part of starting and running a business – that is, until it is time to maintain and enhance its success! If you want to see your business reach its full potential and to continue impressing customers, these are the top four areas to improve upon as soon as possible:

Marketing 

Without the right approach to marketing, your business will remain unknown no matter how superior your products or services are. Tweaking your marketing efforts should be job number one as soon as your start-up is operational. Ensure that you:

  • Are tailoring your efforts to reach and resonate with the correct target market 
  • Are using all marketing mediums to your advantage, with a strong focus on digital 
  • Are splitting your budget effectively by constantly reviewing results and reporting to figure out what is working and what is not 
  • Are making adjustments to your marketing approach based on current trends and your customers’ ever-changing wants and needs 

IT infrastructure 

Your company’s IT infrastructure is a critical part of keeping your business operating at its fullest capacity. It plays a role in maximizing productivity and also helps to ensure that you remain competitive in the market. If you want to continually adopt the most advanced IT solutions and know that you always have someone to turn to in the event of an IT-related hiccup or emergency, it is definitely worthwhile looking into managed IT services. Just be sure to find a reputable IT services provider that you know you can count on, such as firstsolution.co.uk

Security 

Cybercrime is increasing day by day and has become one of the most significant threats to businesses both large and small. According to statistics published by TechJury, there are around 30,000 hacking-related cyberattacks that take place globally every single day. Further to this, over 60% of all companies worldwide claim to have been impacted by at least one cyberattack in the past. In short, if you believe that your small business is immune, you are sadly mistaken. Take action to improve cybersecurity today! 

A good place to start is with a comprehensive cybersecurity audit conducted by a cybersecurity expert who will be able to advise you what steps to take to fill your existing security gaps. 

Inventory 

A well-organized inventory can make all the difference when it comes to service delivery and creating happy customers. It allows you to find the necessary stock quickly when required, as well as to stay in the loop in terms of what stock is running low so that you can avoid stock shortages and delivery delays. If you are still managing your start-up’s inventory manually, now is a great time to investigate inventory management software. There are plenty of inventory management software options designed especially for small businesses and smaller budgets. Take your time to compare features and quotes, and always request a free trial before purchasing a product or signing a contractual agreement. 

Make the aforementioned improvements and your start-up will be well on its way to achieving notable success in the future. 

 

Lisa
Lisa Besserman, Founder and CEO of Startup Buenos Aires, has been named as Business Insider’s “Top 100 Most Influential Women in Tech”, and the 2014 “Business Innovator of Latin America” by the Council of the Americas.
Lisa moved to Buenos Aires from New York City to create Startup Buenos Aires, the organization that represents the startup, tech and entrepreneurial community of Buenos Aires, Argentina.
Startup Buenos Aires has been one of the main catalysts for strengthening the tech ecosystem in Latin America, by bringing global startup initiatives, development projects and investment opportunities to the region.
Under Lisa’s leadership Startup Buenos Aires has been credited as “Top 3 Growing Startup Cities” by CNBC and “5 Emerging Global Tech Hubs” by Entrepreneur Magazine.

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