Modern Marketing Methods for Start-Ups

Whether they run a large company or are just starting out with a small business from the comfort of your living room, any business owner knows that marketing is the key to success, no matter what field you are in.

If you are not reaching customers, then the chances of you seeing any revenue are slim, so here are some marketing methods that continue to go from strength to strength and could change your business if you embrace them.

SMS Messaging

This is likely one of the longest-standing modern methods of marketing, SMS marketing can send brief messages direct to your customers’ phones; most people have a mobile phone nearby, if it is not already in their hand, so it makes sense to send messages directly to their hands, where they are likely to be opened in seconds of arriving. The best way to employ this method is to keep the messages short and to the point, usually 160 characters. Do you receive marketing messages yourself? Take a look and see how they are composed – what is effective?

If you are uncertain how to set this up by yourself, there is specialist messaging software at Tatango which can do all the hard work for you.

Email

Emails are another long-standing tried and tested marketing method because you can send whatever you want straight to your customer’s inbox. All you have to do is make sure that the content is relevant and interesting, or it will go directly into the bin without going any further than the preview!

Just think about the last marketing email that you read – what made you pay attention to it? If you ignored it – why was that? Go back and take a look at what your favorite brands send you on a daily or weekly basis. Study how your competitors try to grab their customers attention; you might learn something new to apply to your own emails.

Social Media

Social media has become an incredibly popular marketing method, as nearly everyone with a computer, tablet, or smartphone, uses some form of social media once per day, and it is easy to share content with a simple click of a button. The key is to understand what social media platform your demographic uses –

there is no use in spending time marketing on Facebook if most of your customers can be found on Instagram. There are planners and tools available that can help you to schedule your posts to go out at the most effective times.

Final Thoughts

We have explored some of the most popular methods of modern marketing for your business, but it is up to you to decide what is best, and how you can employ a better marketing strategy to ensure that you start up sees success in the future.

Just remember to not flood any of these channels with too many messages at one every few days is usually enough; otherwise, it will discourage your customers from returning to your business!

Lisa
Lisa Besserman, Founder and CEO of Startup Buenos Aires, has been named as Business Insider’s “Top 100 Most Influential Women in Tech”, and the 2014 “Business Innovator of Latin America” by the Council of the Americas.
Lisa moved to Buenos Aires from New York City to create Startup Buenos Aires, the organization that represents the startup, tech and entrepreneurial community of Buenos Aires, Argentina.
Startup Buenos Aires has been one of the main catalysts for strengthening the tech ecosystem in Latin America, by bringing global startup initiatives, development projects and investment opportunities to the region.
Under Lisa’s leadership Startup Buenos Aires has been credited as “Top 3 Growing Startup Cities” by CNBC and “5 Emerging Global Tech Hubs” by Entrepreneur Magazine.

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