Unique Ways To Brand Your Startup In 2021

Many startup owners tend to use the terms “brand” and “logo” interchangeably. Although a logo may form part of your branding process, it is only a minor step in developing a brand identity. Having a unique and strong brand has become crucial for any business startup in the face of a very competitive business environment. Therefore, it is essential to understand what a brand identity is and how you can use it effectively to carve a unique identity for your business – in a way that helps your business drive sales. So, are you ready to take on the 2021 business environment? Here are some unique ways to brand your startup.


Create a logo and template for your brand

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As mentioned earlier, a logo is only a minor part of creating a brand identity, but that takes nothing away from the role it plays. Your business logo will most likely be the part of your brand that your potential customers will recognize the most. Making your logo available in as many areas of your business as possible, from your business cards to your website and social media pages will help create the cohesiveness your brand needs. You can take advantage of unique ways to engrave your logo in your business environment. For example, Lotus Laser will make it possible for you to create a beautiful engravement of your logo on wood and other materials. Also, take the time to create templates for your emails and letters to give them a more uniform look. Add a tagline that sums up your business, and ensure that you’re flexible enough to make changes when you see fit.


Do a complete market research

Competition is rife in almost every business sector, and one of the first steps to creating a unique brand is researching your market. Conducting complete market research involves paying attention to your target audience, your competition, and what you can do differently. 

Study your target market and find out what your potential customers wish they received from your current competitors. Also, find what new thing you can add that will make your brand unique and provide some competitive advantage. Finally, conduct a SWOT analysis of your brand to better understand your brand strengths, weaknesses, and opportunities available to grow.


Execute your brand

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After conducting a SWOT analysis of your brand and researching everything you know about your target customers, your next step is to market your brand in a way that makes it visible and allows people to connect with it. First of all, ensure that your brand identity is consistent with the marketing strategy you have put in place, whether print or digital marketing. Also, make sure that your product packaging design falls in line with or matches your brand identity. Next, execute your brand. Find the right channels to communicate what your brand represents to your target audience. You can use platforms like social media combined with traditional print options to provide a complete marketing campaign. 


Lisa Besserman, Founder and CEO of Startup Buenos Aires, has been named as Business Insider’s “Top 100 Most Influential Women in Tech”, and the 2014 “Business Innovator of Latin America” by the Council of the Americas.
Lisa moved to Buenos Aires from New York City to create Startup Buenos Aires, the organization that represents the startup, tech and entrepreneurial community of Buenos Aires, Argentina.
Startup Buenos Aires has been one of the main catalysts for strengthening the tech ecosystem in Latin America, by bringing global startup initiatives, development projects and investment opportunities to the region.
Under Lisa’s leadership Startup Buenos Aires has been credited as “Top 3 Growing Startup Cities” by CNBC and “5 Emerging Global Tech Hubs” by Entrepreneur Magazine.

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