Market Your Business With Digital Tools First


This may be contrary to popular belief, after all, large companies roll in a lot more money and probably employ more people than small businesses. But as we can assume, in every country, there are more small businesses than large businesses, and if they fail to survive, then more people will remain unemployed, those small businesses also form the envelope that allows large businesses to exist, and in today’s world, large businesses have the option to “get out there”.  

With all this, as we know, there is a great difficulty in running and maintaining a small business. The reasons are clear. It is in tougher competition than large businesses, whether it is against businesses of a similar size to its own or whether it is larger businesses than it is, whether it is domestic or international businesses, it has less budget than large businesses, less manpower and fewer resources.

Yes, this is where a digital advertising agency comes into play . An agency that can promote the business online in different ways and allow it to compete with its competitors, allow us to get more exposure, whether it is among surfers in your countries or among surfers abroad. If the agency works properly, it can promote the business to different places and new audiences, just in the same way you can promote them physically. For example, if you choose to implement digital signs, you can share your business to people who are walking past your shop, or whilst they are inside your shop.  You’re reaching new people with a catchy logo or phrase; the same way you attract people digitally with Instagram photos or blog posts. 


Choose an agency (or agent to help)

In the first stage, the agency examines who the business is, what its characteristics are, what it deals with, who its audience is, what the goals, objectives, and what options are available to it.

In the second stage, the agency builds an advertising plan for the business, which will be based on advertising on Google, Facebook, Twitter, and any other possible source on the Internet. The advertising will be based on research that the agency will do for the business, in order to find out how to approach its potential customers correctly.

In the third stage, after the program has started, the agency will carry out tests and analysis of the campaign, with the intention of seeing if it has really achieved the desired results.

It should be noted, a digital agency will build different platforms for the business and collaborate with different parties, in order to expose it to as many people as possible, in order to expand its exposure in the network and create a new and loyal customer base. However, you can implement a lot of these techniques yourself without anyone’s help. In this case, it’s recommended that you look at SEO techniques and perhaps take a course in design in the interim. There are plenty of options but it all starts with marketing.

Lisa Besserman, Founder and CEO of Startup Buenos Aires, has been named as Business Insider’s “Top 100 Most Influential Women in Tech”, and the 2014 “Business Innovator of Latin America” by the Council of the Americas.
Lisa moved to Buenos Aires from New York City to create Startup Buenos Aires, the organization that represents the startup, tech and entrepreneurial community of Buenos Aires, Argentina.
Startup Buenos Aires has been one of the main catalysts for strengthening the tech ecosystem in Latin America, by bringing global startup initiatives, development projects and investment opportunities to the region.
Under Lisa’s leadership Startup Buenos Aires has been credited as “Top 3 Growing Startup Cities” by CNBC and “5 Emerging Global Tech Hubs” by Entrepreneur Magazine.

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