Here’s How to Make Your Website Easy to Find Online
There are just under two billion websites live on the Internet these days. As you can appreciate, there is quite a lot of competition if you’re aiming to use your site to sell products and services or advertise a brand in a market already saturated with others.
You’re likely reading this today because your potential customers find it virtually impossible to see links to your website from product and service name searches they perform on Google and elsewhere.
You also want to address the problem and improve your online sales and brand exposure. With that in mind, take a look at these steps you can take to make your website easier to find online:
Give Your Website Design an Overhaul
The first thing you should do is review your website’s overall design and give it an overhaul. You might not realize it, but your site’s design could be causing you problems in terms of search engine visibility.
For example, did you know that Google’s search engine algorithms don’t look highly on non-mobile-friendly designs? That means the mere fact a website isn’t easily viewable on a smartphone or tablet will make it harder to find from relevant searches.
If you’re not sure whether your website design is mobile-friendly or not, the easiest thing to do is view it on your smartphone. Does everything appear in an easy to view and read format, or do you need to zoom into the content?
Should you discover that your website isn’t mobile-friendly, it makes sense to have someone like WEBX360 update the design or develop a brand new layout and style that looks fantastic on all devices.
Alternatively, if you’re handy with HTML coding, you could attempt to update the design and style of your website yourself. However, you’ll probably want a professional to do it for you as you’re ultimately busy with the day-to-day operation of your business.
Optimize Your Content for Search Engines
Another reason why you don’t have a raft of visitors to your website could be down to the text content on your pages. The way that search engines like Google work is simple: they “crawl” your content using an automated system and analyze the text on each page.
If a page’s text content contains relevant keywords and in a specific keyword density, that page will theoretically show up prominently for relevant searches.
Of course, there are other factors to consider. For example, search engines typically take into account things like the age of a website domain, any external sites linking to pages on that domain, and whether any content contains spam or malware.
It doesn’t matter whether your website is a brochure-style site or you use an e-commerce platform on it to sell your goods and services. You must make sure that each page’s content gets optimized for search engines.
What that means is ensuring that you’ve got relevant keywords and phrases in your text, and the ones you use are most searched for by your intended audience. It doesn’t mean spamming your text with lots of keywords for the sake of it (keyword stuffing).
Embark On a Backlink Campaign
As mentioned a moment ago, search engines like Google consider factors like the number of websites linking to your pages as part of their ranking algorithms. In a nutshell, you need to have other sites linking to your pages to have a higher chance of ranking well.
But, that doesn’t mean you should pay some unscrupulous people to place links to your pages from random sites – especially ones that are unrelated to your site’s content.
Instead, what you need to do is look at ways you can have legitimate, relevant links placed on high-ranking web pages that link to your website. The Internet is awash with articles on how to create a successful backlink campaign, but in short, you can consider the following:
- Asking bloggers to review your products and services and link to the relevant pages on your website;
- Getting website publishers to replace invalid external links with relevant ones on your site that are beneficial to their site users;
- Linking to relevant content from social media platforms that discuss what you sell or your industry, for example.
Check Your Site for Technical Problems
Last but not least, you must ensure that your website is operational at all times. If there are constant bottlenecks, they can affect your search engine ranking. In such scenarios, it makes sense to move your website to a more reliable host.
You should also check that each page is accessible and there are no restrictions caused by problems like poorly configured website firewalls.