Developing a startup concept is one thing, but actually getting the message out to people who care is quite another. Marketing is extremely challenging, particularly in today’s crowded environment.
In this post, we take a look at some of the ways you can get your startup noticed. Don’t worry: it’s nothing complicated – just simple things you can do right now to get the ball rolling.
Build An Online Presence
Believe it or not, social media is now one of the most powerful tools to get the message out about your startup. Customers love being able to find out more about what you sell and the value you offer through platforms like Pinterest, LinkedIn and Facebook.
Take a look at the brands already operating in your area, particularly other startups. You’ll notice that they’re using these as tools to get more people to notice them online.
Write A Blog
You can also start creating more content online, particularly if you operate in an ultra-niche area. If you’re covering topics that nobody else is investigating, Google will prioritize you in results and forward people to your site.
Remember, when you run a startup, it’s primarily content that people need. That’s because they don’t always understand the benefits of what you’re selling or how it can help them. A good blog can correct that.
Build Relationships With Influencers
Influencers love working with startups because they don’t stink of the corporate sleaze that infects larger organizations. There’s something much purer about a startup founded on noble goals instead of enterprises just looking to make a quick buck.
Find influencers in your niche and then share products with them. For instance, if you sell supplements, you can work with health bloggers and influencers. These individuals can then talk about your products with their audience.
Give Prospects An Opportunity To Interact With You
Startups rely on close relationships with their clientele. They don’t have the marketing clout to just go to the general public and ask for their business en masse.
For this reason, trade show booths are essential. These give you an opportunity to introduce yourself to your audience and actually engage with them, one-on-one.
The more personal you can make your business, the more loyal your customers will become. You may find that you double your revenues after a single trade show, all thanks to the fact that customers get to meet you and see what you do and why you do it.
Build Your Contact List
Building a contact list is the cornerstone of any effective startup. But it can’t just be any old list. It needs to be one carefully calibrated to the needs and requirements of your organization.
Remember, contacts on your list need to be people who have a genuine reason to buy from you. If you populate your list with random individuals, you’ll annoy them and waste your time. Be careful about the demographics of the people you add to your list.
So, there you have it: some of the ways you can get the message out about your business. Which will you choose?
