Do You Know How To Make Adverts That Catch A Customer’s Eye?
Catching a customer’s eye is entirely what the business game is all about. Being able to draw people in, retain their loyalty, and make sure you’re always accommodating them can turn a profit quicker than any modern marketing method would be able to! However, being able to grab some attention from those you’re marketing towards isn’t as simple as it seems; the pipeline from interested party to paying customer isn’t quite smooth sailing.
And that’s where this post comes in. You’ve got to get your name out there in ways that’ll pay you back tenfold, whether you’re a new startup who wants to get the word out or you’re a small business who’s been operating for a few years now. Indeed, the advertising principle remains the same: you want to catch a customer’s eye, and we’ve listed below some of the best ways to do so.
Use Good Placement
A well placed advert can go a long way to bringing in attention. The right place, the right time, and the right customer all go hand in hand to making your company a profit. But how can you be sure you’re placing adverts in the right place? It’s all about your marketing strategy.
First off, you need to know where your customers are. If they’re mostly online, where abouts online are they? What social media do they mainly frequent? More than that, do you have any local customers? Would it be worth it to target them as well?
You need advertising power behind you right now, and if you can’t answer these questions yourself, be sure to note down questions like these and go through them with a service like a Digital marketing agency. Outsourcing can be a great way to get the ball rolling, and allows you to develop the campaign theme and length in the background.
Simplicity is Essential
The more simple an advert is, the better it’s going to be received by those who see it. It’s a simple rule that guides the world of modern advertising, but in practice this can be hard to pull off.
After all, you want to get as much information out to the masses as possible, and if you’ve only got the side of a bus or 5 seconds of a Youtube ad to rely on, you’re already not working with very much! However, you can be simple and still be interesting.
Don’t let an advert be a wall of text; break it down into simple sections, use bigger and/or more colorful fonts to draw the eye to the words you want people to see, and make sure the visual elements are used as a focal point. Simply put, you can draw the eye with the ‘less is more’ approach.
Moving Visuals Always Work
How often do you look up or turn around simply because you caught something out of the corner of your eye? Probably 4 or 5 times a day, right? Well this principle can be used to very effective measure in the advertising world.
When something is moving, we want to look at it purely out of instinct; only the most distracted and/or hard-headed of passers-by will be able to ignore a moving image! It’s why video is such an effective marketing form – we want to look, and sitting still while watching something is a very easy way to spend your time.
Even billboards in the middle of a city can be used to showcase this advertising technique. As long as something is moving, it’s going to catch the eye, and once it does you just need to make sure the advert is interesting enough to keep someone’s attention.
Employ the Right Use of Color
We’ve mentioned this before, but color plays a strong role in whether or not an advert is eye catching. Color can make us feel things when we’re surrounded by it, and the nature of color theory is so strong that many companies run entire campaigns on this basis alone! You could easily follow in their footsteps here.
It’s why many sale signs have red backgrounds, and why a lot of health and agricultural companies employ a wide use of green shades. As long as you know what a color ‘means’, you can use it to affect how someone feels about your product.
Catching a customer’s eye is an advert’s goal. However, if you’re not sure what draws attention, you won’t be able to put an effective advert together!