By now you are surely getting the leads you waited for into your autoresponder
and the funnels are working for you. However, the fact of the matter is that
this does not mean you will make money online. You need much more than
a converting funnel and an autoresponder! You need to have a good
product with a high commission rate and a potential for residual income,
and you need to know how to get people to your sales page in your
email marketing.
Mainly you need to get two things in order…first you must get your leads
to open your emails, and second they must also click through to your sales
offer. Sounds easy? Well, for some it might be easy and for some it is harder…
but anyway I will here give you some tips that will improve your statistics
on both.
Subject Line
There are several ways to trigger someone to open your email sitting in their
inbox, and you should play around with different options and see what
works for your list. I have found that using an action point in brackets at
the beginning of your subject, works like magic!
Below are some examples in different categories to try out.
Emotion
«[OPEN UP] I hate when this happens»
«[NOW] This ticks me off…»
«[TRUTH] You might as well set fire to your bank account»
Content Indicator
«[PIC] Would you like your inbox to look like this?!»
«[RE] Login instructions»
«[BLUEPRINT] How to make money online with No Phone»
Names/email only
[FYI] Hi there <email>
[OPEN] this now <email>
[WOW] missing this <email>?
E-mail Body
Most important in your email body is to have one single point of action for
the reader. In two or three places in your text you must have a clear
ACTION POINT and you have to tell the reader what to do! “Click Here Now!”,
“Join Our Team and Change Your Life!”, “Sign Up Here!” etc. etc.
Try telling a story, based on your experience or a team member. If it is not
your story be sure to mention this! You should not tell a story relating to
another person as if it is your own story; it will not help you in the long
run. In the beginning of you business it probably seems easer, but when
people get to know you they will surely see that the stories are not true.
There are some technical matters to consider (nuts & bolts) when preparing
your email body.
– Make emails narrow (50-60 Ch wide)
– Write in small chunks (should be easy to read, not look professional!)
– Short sentences (1-10 words)
– Short paragraphs (1-2 lines)
– Lots of “white space”….easy to the eye
– Use the word YOU a lot….speaking to the reader
– WRITE LIKE YOU TALK
You should try pulling the readers eyes from one paragraph to next by using
some simple teqniques:
*********************************************************************
– Hypnotic language
– Bold type
– Highlighting
– Attention getters
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Secret Tip To Increase Click Through Rate
I am revealing a secret tip on how to increase your CTR (Click Through Rate)
drastically and you WILL double or triple your CTR.
You should use the subject line in your e-mail body….as simple as that.
The reader opened the e-mail because of the subject line, so by using
the same line you will subconsciously draw attention to this line!
E.g. if you have “Open Now to Learn How to Make $300/day With No
Phone” as subject….then use this line in your e-mail body exactly as it is
and hyperlink to your offer!!
Most important is to Be Authentic! Do not try to be someone else and do
not try to take credit for other people’s success. Your success will come so
until then you can talk about success of your teammates, and tell their
stories. Sooner or later you will have enough stories of your own success to
talk about….
