How Technology Can Connect Businesses Globally
Technology has transformed modern day business. Only a few decades ago, companies across the world could not benefit from the internet, email, smartphones or mobile marketing.
Nowadays, international companies and customers can connect with businesses at the click of a button, as information is sent from different channels each second. Find out how technology can connect businesses globally.
Communication
One of the greatest gifts the internet has provided is improved communications. It has never been easier for business owners to connect with employees, or customers to communicate with businesses from different corners of the globe using a computer or smartphone. Whether it is by email, text message, social media or teleconferencing, communication is powering companies in every industry.
Customer Service
One way communication is transforming businesses is through improved customer service. Businesses can now answer individual questions to customers via an online chat facility, email or social media messaging. What’s more, call centers have also introduced innovative phone equipment to improve the customer experience. Customers can therefore choose how to contact a company, which can improve their brand satisfaction.
Productivity
From updated software to exceptional server memory, technology allows businesses to work on a grander scale than ever before. It has never been easier to store, share and receive data to create a more organized and efficient workplace. From securing essential company information to quickly sharing files at a rapid rate, modern hardware and software is helping to improve employee productivity, which can propel a business into the future.
Marketing
Companies are no longer restricted to print ads when attracting both new and existing customers. Nowadays, there are more ways than ever before to advertise a product or service, increase brand awareness or improve a business’s reputation.
From organic and sponsored social media posts on the likes of Facebook, Twitter and Instagram, to PPC campaigns to advertise in the search engines, there are many ways to advertise a message to your target demographic. Email marketing is also providing businesses with a low-cost, effective marketing tool to reach customers and increase their conversion rates, whilst improving customer engagement to encourage brand loyalty.
Telecommuting
Employees no longer need to come into the office to start their working day, as they can telecommute from different locations. As a result, they can work effectively at different hours, using email, cloud computing and online collaboration apps; and are able to work from the office, at home, on the commute to work or on a tropical beach abroad.
Teleconferencing
Teleconferencing, such as that provided by Skype, has made it simple for businesses to host meetings with their clients, employees or business associates. People from different locations across the world can join an online meeting space to see each other, hold a conversation and collaborate on the same documents, without being in the same room. This unique technology has therefore allowed small to large companies to extend their international reach and grow their businesses.
Technology has undoubtedly changed the way companies, clients and customers communicate, as connecting is now quicker, easier and more enjoyable than ever.
