How to Start Your First SEO Campaign
Starting your first SEO campaign might be a little daunting, as there are so many channels, jargon and strategies to choose from. To improve your rank in the search engine results pages, we are providing some top tips for creating your first SEO campaign.
Build Links
Building links can help you considerably increase your online presence. The links don’t have to be anchor-text rich, but they do need to be relevant to both your company and the article subject matter. One of the best ways to improve your ranking in the SERPs is to work alongside an experienced SEO agency, such as clickintelligence.com, who can help you secure relevant links on high-ranking websites.
The incorporated link should be pointed to internal pages that are most relevant to the keyword. For instance, if you are selling cat food, you would include a backlink to a landing page that features different types of cat food, rather than a page to various cat products.
Social Signals
Two of the best ways to drive regular traffic to your website is via Facebook and Twitter. Whatever your industry, your goal should be to direct people to your website via the popular social media channels. Not only can it boost brand awareness, but social signals are a ranking factor that can determine your place in Google.
Both platforms also offer a paid promotion option, and you can implement ads to complement both your company’s needs and budget. It’s an effective way to reach your target market, which can provide a healthy return on investment.
Write Excellent Content
Content is crucial to every successful SEO campaign. In fact, it’s widely believed to be the best revenue generating marketing channel. However, it takes time to build a successful blog, as you could benefit from regular, well-written and engaging blogs within one year.
However, don’t simply write a blog and wait for your great content to do the hard work for you because that tactic simply won’t work. You must regularly promote your blog to drive traffic and engagement. By doing so, you may soon receive more search engine traffic to your website. From listicles and how-to articles to interviews and guides that fill a gap in the market, create unique, interesting content that will be read, shared naturally.
Conversion Optimization
Conversion optimization has become a big focus for SEO agencies, marketers and businesses within the last few years. Optimizing your site for conversion can aid the customer journey, reduce your cart rate abandonment and naturally guide a visitor to the checkout.
Unsure how to start? You simply need to survey your web visitors. Aim to identify why they are choosing not to buy on your website, or if many often leave on the same landing page, which could be due to a poor navigation experience or weak call to action. Create survey questions for customers that are focused on conversion optimization to spot any potential website pitfalls.
Once you have received the feedback you need, run A/B split testing to discover the best changes for your website. For instance, if a test causes a drastic shift up or down, it will mean your web visitors are particularly sensitive to that area – so you will know it is here you need to work on to improve your conversion rate. However, if a new call to action causes next to no web changes, you will know they are not sensitive to this web area, so you should move on to test other web elements, such as web copy.
