How to Use Effective Design to Promote Your Business


Design opens up a range of opportunities and openings for business. However, many firms overlook design as an essential part of their annual budget or business plan. Good design will attract significant benefits for your business. When you are researching and planning a design process for your firm, you will find that you and your colleagues gain a new lease of creativity. In fact, design planning is the ideal time to brainstorm new product ideas, to enable you to meet customer needs and requirements. You can also use design to let your business processes become a lot more efficient and streamlined, while strengthening your marketing approach.


Effective design is of great benefit to your business, no matter the market in which you operate or the products and services that you offer. So if you are looking to promote your business, and make significant changes, then be sure to use design to help your ideas become a reality.


Business Benefits


Effective design can bring a range of benefits to your business, allowing you to have more opportunities to promote the product or service that you offer. Effective design provides customers with a concrete reason to buy from you, rather than from your competitors. A well-designed product or service will help you to stand out from any competition. Not to mention, customers are willing to pay more for products that are well designed, adding benefits including functionality, usability and improved aesthetics.  So if your business is struggling, or your product range just isn’t attractive, then your current designs could be letting you down.


Update Your Branding


If you are updating your business design, then you will want to make sure to roll out any changes across your entire company. From updating your logo, ensuring that your business branding has a makeover, or even re-launching your merchandising, you will need to make sure that your design plan is consistent. If you are looking to start with merchandising, companies such as provide a range of design options to meet with your requirements. So if you want to make sure that your business receives the promotion that it needs, ensure that your branding is also updated.


A New Way of Thinking

Design is more than a concept; it’s also a state of mind. A new business design may also influence the way that decisions and processes are carried out. Careful design of your firm’s manufacturing process can bring you substantial savings, while making processes and the use of materials much more efficient and sustainable. If you are looking to give your business a design makeover, then begin by giving your firm a thorough design audit. This will enable you to decide which areas need the most attention, ensuring that you spend your budget wisely, and boost profits.


If your business earnings have dropped this quarter, then your design could be letting you down. Make sure to adopt a design-focused mindset to help you to identify key areas that need design attention, such as branding, merchandising or even your product range. Effective design is key to enable you to promote your business.



Lisa Besserman, Founder and CEO of Startup Buenos Aires, has been named as Business Insider’s “Top 100 Most Influential Women in Tech”, and the 2014 “Business Innovator of Latin America” by the Council of the Americas.
Lisa moved to Buenos Aires from New York City to create Startup Buenos Aires, the organization that represents the startup, tech and entrepreneurial community of Buenos Aires, Argentina.
Startup Buenos Aires has been one of the main catalysts for strengthening the tech ecosystem in Latin America, by bringing global startup initiatives, development projects and investment opportunities to the region.
Under Lisa’s leadership Startup Buenos Aires has been credited as “Top 3 Growing Startup Cities” by CNBC and “5 Emerging Global Tech Hubs” by Entrepreneur Magazine.

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