Investing Smart to Fund Your Startup

You might be looking for an excuse to get more involved with Nintendo because you love their games and consoles, but anyone who understands the history of this Japanese company knows that it is a strong buy. First and foremost, you want to make your initial investments in companies that have been around for a long time, and have proven to survive sharp, unexpected changes in the market. Next, your first investments should be in businesses that truly know where they are going. To invest in Nintendo is to say that you believe in their products, their principles, and their future. Here are some more important reasons that you should be considering Nintendo as an investment option if you’re looking to raise capital for your newest startup venture.

Nintendo Keep Reinventing Themselves

You may consider Nintendo to be a classic video game company, but they are also the face of the future. The same games that the company came to be known for in the 1980s and 1990s are still going strong today. Classic characters like Mario and Luigi have become a pop culture phenomenon. You can go anywhere in the world, from Buenos Aires to London and Nintendo is a brand that everyone can quickly identify. Instead of changing its image to keep up with the times, Nintendo has smoothly adapted in subtle ways. Nintendo continues to innovate without changing all of the wonderful features it has come to be best known for.

Looking at Nintendo’s Fan Base

Since 1985, Nintendo fans have been thrilled with the products that this company puts out. At first, gamers mainly consisted of young adults and children. To go along with their gaming consoles, Nintendo also releases game controllers and video game titles that are exclusive to their systems. Those who consider themselves to be Nintendo fans have invested thousands of dollars in entertainment products. Nintendo might not sell hot water heaters, shoes or other products considered to be essential, but people in general love to be entertained. In more than 20 years, there hasn’t been another video game company that has become more of a household name than Nintendo.

The Video Game Market Is Massive

Even if you don’t personally find video games appealing, you don’t have to look far to find people who absolutely adore them. From handheld video game systems that are favored by children to state-of-the-art home gaming systems that are crafted for the entire family to enjoy, Nintendo has a big share of the video gaming market. Consider classics such as Mario Bros and Mario Kart, and you will see how your investment in Nintendo can quickly pay off. With the release of every new gaming console, Nintendo brings in billions of dollars in revenues.


If you have a startup company that you believe will make waves in Buenos Aires or even around the world, pay attention to Nintendo. Invest your money so that you can have more funds to grow your business. Lastly, look at what Nintendo has been able to do across the video game world for the last 30 plus years.

Lisa Besserman, Founder and CEO of Startup Buenos Aires, has been named as Business Insider’s “Top 100 Most Influential Women in Tech”, and the 2014 “Business Innovator of Latin America” by the Council of the Americas.
Lisa moved to Buenos Aires from New York City to create Startup Buenos Aires, the organization that represents the startup, tech and entrepreneurial community of Buenos Aires, Argentina.
Startup Buenos Aires has been one of the main catalysts for strengthening the tech ecosystem in Latin America, by bringing global startup initiatives, development projects and investment opportunities to the region.
Under Lisa’s leadership Startup Buenos Aires has been credited as “Top 3 Growing Startup Cities” by CNBC and “5 Emerging Global Tech Hubs” by Entrepreneur Magazine.

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