Why Good Design Is Vital For Startups

If you have an idea for a new business, you may well be thinking of creating an online presence for it. There are not many businesses that do not have a website and those that do not are far less likely to succeed. The Internet is a brilliant platform for getting your brand known, providing you use it to its best advantage.

Make It Visually Appealing

Your website could be the first time a viewer sees your brand and it needs to be visually appealing or they will just move on to another site without stopping to look closer. Don’t have a fussy cluttered page, as that will just make it look complicated. Images and videos can be very good, but you do need some written content about your products as well.

Start with a focal point, whether that is a headline, a promotion, an image or a video, and design the rest of the page around it. The focal point will draw their attention and the rest needs to be laid out in such a way that they can move their eyes over your page easily. Good web design, as explained at designsauthority.com, can mean the difference between success and failure for your new startup.

It Should Be Very User-Friendly

The design of your new website needs to be very user-friendly. It is estimated that you only have 4 or 5 seconds to grab the attention of viewers and nothing will drive them away quicker than a site that is difficult to navigate.

A poor user experience will be mentioned by customers far more than a good one, so making sure this is not the case is crucial to the success of your new business.

Your Design Should Be Responsive

Any website designer will tell you that your new site needs to be responsive, so that it can be viewed on all devices. This is so it does not matter if your site is being viewed on a PC, a laptop, a tablet or a smartphone, exactly the same thing will be seen each time, only the screen size will be different.

For a long time, businesses had one site for desktop computers and another for mobile devices. The problem was that the ones for mobiles were never as comprehensive as the full site, and that led to frustration for users, which in turn led to a loss of business for the site owners. When your site is available in the same format on any type of device, this will not be a problem.

Do Not Underestimate the Power of the Internet

A good online presence can make a huge difference to the success of your business, and if your website is well designed that is even better. It will give viewers the chance to learn about your company and products before they buy. This is where you will feel the benefit of good web design because those viewers will convert into sales and help your business grow.

Lisa Besserman, Founder and CEO of Startup Buenos Aires, has been named as Business Insider’s “Top 100 Most Influential Women in Tech”, and the 2014 “Business Innovator of Latin America” by the Council of the Americas.
Lisa moved to Buenos Aires from New York City to create Startup Buenos Aires, the organization that represents the startup, tech and entrepreneurial community of Buenos Aires, Argentina.
Startup Buenos Aires has been one of the main catalysts for strengthening the tech ecosystem in Latin America, by bringing global startup initiatives, development projects and investment opportunities to the region.
Under Lisa’s leadership Startup Buenos Aires has been credited as “Top 3 Growing Startup Cities” by CNBC and “5 Emerging Global Tech Hubs” by Entrepreneur Magazine.

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