5 tips to help get your startup off the ground

Having a great idea for a business if the easy part. The hard part is turning that idea into a secure, money-making business. Many entrepreneurs struggle to get from point A to point B and there are a variety of reasons for that.

Some spend months or years waiting for the perfect opportunity to launch, for market conditions to be right or for everything to be in place, only for that time to never come around. Others want to have control of everything and aren’t willing to seek the advice or support of others when that might be what is needed to get off the ground.

Whatever the reasons, here are five tips that will help get your startup off the ground.

Don’t delay – just start

You might be waiting for a favorable economy or to have the right business conditions in place before launching your business – but what happens if those conditions never occur? Be bold, be brave and launch today. Register that domain, set up that ultimate business Facebook page, sketch that product or design that prototype. If you don’t start your business, nobody else is going to do it for you.

Ask for advice – and if you still aren’t sure, get someone else to do it for you

One of the biggest hurdles to getting a startup off the ground is that many of us think that because it is our baby, we have to do it all ourselves. That isn’t the case at all – in fact, you should always be asking for advice. If you know somebody with a better Quality Education And Jobs history than you in an area in which you need help to launch, ask them for advice. Even better is if you can get them to do the job for you, whether it be a website expert building a business page set up for SEO or a graphic designer coming up with an all singing, all dancing logo. Your business will need more help, knowledge and professional skills than you possess so never be afraid to ask for help.

Find a co-founder

Just like asking for expert advice, you shouldn’t be afraid to get a co-founder on board. A co-founder can help lighten the load, offer new ideas and direction and even inspire and push you onto greater heights than you thought possible. Best of all, a co-founder can provide the skills you might lack.

Spend time and money on marketing

The most important thing you can do to get your startup off the ground is spend time and money on marketing. You won’t secure customers or investments without getting your name out there, and marketing is the best way to do it. There are many ways to market your business online and offline and picking the right one for your business is one of the best early investments you can make.

Talk to your customers

You might have the ideas to found the startup, but you need to make sure they are right for your customers. Talk to them in the early stages of trading about what they want and need as the more you learn about your customers, the better suited you will be to provide them with the goods and services they require and the more money they will pump into your business. Your startup will live or die by whether what it is offering to its customers is right.

Lisa Besserman, Founder and CEO of Startup Buenos Aires, has been named as Business Insider’s “Top 100 Most Influential Women in Tech”, and the 2014 “Business Innovator of Latin America” by the Council of the Americas.
Lisa moved to Buenos Aires from New York City to create Startup Buenos Aires, the organization that represents the startup, tech and entrepreneurial community of Buenos Aires, Argentina.
Startup Buenos Aires has been one of the main catalysts for strengthening the tech ecosystem in Latin America, by bringing global startup initiatives, development projects and investment opportunities to the region.
Under Lisa’s leadership Startup Buenos Aires has been credited as “Top 3 Growing Startup Cities” by CNBC and “5 Emerging Global Tech Hubs” by Entrepreneur Magazine.

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