How Entrepreneurs Can Start Their Own E-Commerce Store Today


You don’t have to be a genius to become an entrepreneur. You don’t need to know how to code, you don’t need to be an inventor, and you don’t need to break groundwater in a new field. Though those traits certainly help, they are not a prerequisite to your success. Rather, you can choose a niche that you are passionate about and create a following and a store all on your own. You can bring creative businesses together or simply create a strong curation of products that interest your buyers. You can do this right at home as well, and can start your own e-commerce store today by following these tips:


Choose a Niche

The first step to starting your own e-commerce store is to choose the right niche. This should be something you are either knowledgeable in, or passionate in – or both! This store will be your baby, and so you want to care about what products you provide. The more you care and the greater your expertise, the more people will trust you and buy from you. This could be a store that specializes in great, inexpensive electronics sourced from China, or it could be an ultra-niche store like plastic-free bathroom supplies. The niche is yours, just remember to choose it wisely. Opting for a niche over a general store can help you grow your customers much more quickly, as otherwise you will be competing with the likes of Amazon.


Build Your Audience

When you manage an e-commerce store, building up an audience is critical to your success. You won’t have the benefit of people in town walking by and stopping in because your shop looks good, you are competing with companies around the world for the global attention of the world’s consumer. You need to be on social media and you need to build up your audience from the ground up. Repeat customers are always more valuable than a one-time purchase, and by building your audience you can curate a community who trust you and buy from you regularly.


Partner with Other Businesses

When it comes to stocking your e-commerce store, you have a few options. You can either use drop ship suppliers, which allow your customers to buy items through you, and then the supplier handles the rest. Or you can partner with businesses directly, and work out special bulk order prices, deals you can offer, and so on. The right option will depend on what you want to offer.


Always Prioritize Customer Satisfaction

Finally, remember to always stress customer satisfaction. Offer prompt service, be courteous, responsive, and have clear guidelines like your return policy or how long an item will take to ship for customers to find without a hitch. The more effort you put into offering your customers great service, the more likely they will buy from you again and the more likely that they will refer you to their friends.


You can start your own business right from home, but you need to remember to be patient so that you can build up your audience correctly. Start your e-commerce store as a side project and work on building your audience and customer base until you can take it on full time.

Lisa Besserman, Founder and CEO of Startup Buenos Aires, has been named as Business Insider’s “Top 100 Most Influential Women in Tech”, and the 2014 “Business Innovator of Latin America” by the Council of the Americas.
Lisa moved to Buenos Aires from New York City to create Startup Buenos Aires, the organization that represents the startup, tech and entrepreneurial community of Buenos Aires, Argentina.
Startup Buenos Aires has been one of the main catalysts for strengthening the tech ecosystem in Latin America, by bringing global startup initiatives, development projects and investment opportunities to the region.
Under Lisa’s leadership Startup Buenos Aires has been credited as “Top 3 Growing Startup Cities” by CNBC and “5 Emerging Global Tech Hubs” by Entrepreneur Magazine.

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