10 Marketing Trends And Tips You Should Know By Heart
You have a product you want to sell. How do you tell the buying public that it is available?
Word of mouth may be the most affordable form of marketing, but this won’t guarantee that word will spread fast. Sometimes, you need a little push to make your product known with the help of marketing. In fact, marketing is part of every company’s overall budget, regardless of which industry you belong to.
Before you spend on marketing, here are tips and trends in marketing you should know:
Keep It Personalized
Gone are the days when personalizing is optional. Today, customers prefer companies who will make them feel like a friend rather than a business partner. This may take time and effort because personalizing means more than just calling them by name when they visit your store or send an email. In fact, an effective way would be going through every customer’s buying habits to better understand them and what they like.
Don’t worry. All efforts will pay off.
Focus On Your Customers
You may have a product that makes people lives easier, but are you giving them the treatment they deserve?
Believe it or not, what sets your brand apart from the rest is the experience you give to your customers. When drafting campaigns or launching new products, think about how customers will react and feel about it. don’t forget to go through comments posted, both good and bad, to give you an idea of what the majority wants.
Go Local
How do people find you, at least within your locality?
Let’s say you sell sports equipment in Portland. People should see your shop when they type “sports equipment Portland” on Google – and you can do that with the help of Geolocation. This will help you target customers within your locality and make people know that you exist and you offer sports equipment.
Simply incorporate geolocation data into your website and register your business in Google so people can easily find you.
Work On Social Media Marketing
Did you know that there are 2.23 billion active Facebook users, one billion Instagram users, and more than a billion users of YouTube? Imagine being able to tap that market and turn them into sales.
Therefore, take some time to work on your social media accounts. Social media is an effective and inexpensive way to market your business. Make sure to keep your accounts updated and share information that is both related to your business and relevant to the market. Don’t forget to engage your customer too. And to reach your targeted audience you’ll need a tool that helps you generate best trending hashtags, HashtagforLikes.co is one of them.
Tap An Influencer
Here’s the thing: every customer you transact with is a brand ambassador. Nonetheless, there are people who you need to tap if you want to give your business a boost. In that case, you should consider getting an influencer.
Still, it’s not just any other influencer with hundreds of thousands of followers. Go for an influencer who shares the same values with your brand, has a good amount of followers in social media accounts, and whose fee is within your budget. Being active in social media is a must, so if you can get someone with a good number and active following, then much better.
Video Is King
Yes, content is king, but people these days have a short attention span and want to be fed with information easily. In that case, create short but meaningful and relevant videos. You can grab people’s attention easily and makes it easier for them to share your content.
Website Is Mobile-Friendly
Most people have their smartphones with them. When it comes to marketing, make sure that your information is accessible on all devices, including smartphones. Your website is higher as well because anyone can see your content.
Google reported that nine out of 10 people leave a mobile website if they can’t find what they’re looking for right away. You don’t want that to happen to you.
Embrace IoT
Also known as the Internet of Things, IoT is connecting any device, laptop, mobile phone, tablets, you name it, to the Internet. Embrace it and use the data you will gather to understand and get closer to your customers. IoT allows endless opportunities virtually, so make sure you incorporate this concept when planning for your marketing strategies.
Yes To Instant Messaging
You know how important customers are in boosting your business. Therefore, make it an effort to reach out to them whenever you can. More importantly, if they reach out to you, then you should answer them as quickly as you can.
This is where Instant Messaging comes in. Viber or Facebook Messenger are effective tools for engaging with customers directly? Remember the tip of personalization? Remember that too, so address your customer by their first name.
Don’t Forget The Traditional Marketing Strategies
All of the strategies are effective but at the end of the day, never forget the traditional ways of marketing your products. Flyers, photography business card, and billboards may be old school for many but they are still effective and should never be underestimated.
Who’s ready to market their business? \
