The Best Ways to Fund Your Startup


A successful start-up requires money, especially in its first stages. Without the necessary funds to start your business, you will not be able to pursue the venture. Therefore, it is essential to understand how to best fund your start-up, and there are a few tried-and-tested ways.


For starters, your personal credit is a significant factor to consider. As an entrepreneur, you will make your way to the bank for a loan, and if you are in debt or do not have a good line of credit, you will not receive the necessary funds. Furthermore, you need to think long and hard about what your business idea is and what its purpose is, learn how to attract investors, or even try your luck at crowdfunding. The next two examples could include either getting more clients or applying for a business grant. All of the aforementioned will be explained in greater detail below.


  1. Personal credit

As a company owner, your personal line of credit is incredibly important. It reflects on your financial responsibility as a person, and if you are in debt and have not been paying your bills on time, no bank will give you the loan you want to start your business. Even the amount of time you take to pay back your credit factors into your credit score and can determine how much money you will or will not receive. For more information on learning how to increase your credit score, you can look at Once you have mastered this type of responsibility, you are well on your way towards running a financially successful business.


  1. The business idea

Another incredibly important component is the business idea itself. You could have the best possible line of credit, but if no one sees the value in your products or services, you will not have sufficient funds. You should take time to figure out who your target audience is, and why they will buy into your start-up idea. How different is what you are doing to what is now available on the market?


  1. Attract investors

Investors, whether it’s wealthy individuals, friends or family, private companies, or someone else, will help fund your start-up. What if the loan you receive from the bank isn’t enough? Furthermore, in order to grow your company, you will need continuous financial support. For this reason, you will need to work on your company pitch and be convincing enough so that people believe in you before they even see the results. After that, it will be up to you to deliver on your promises, and it is incredibly important that you do so. It will not only be necessary for money purposes but for the sake of your credibility and reputation in the future. Don’t over-promise and be realistic about the timeline for when profit will be achieved.


  1. Crowdfunding

Crowdfunding means that you receive money from the general public for your business. This is most common for non-profit organizations, and to be successful at it, you will need to form an emotional connection with your audience. How will what you are doing benefit someone’s life? Another question is how will it benefit the world?


  1. Business clients

Depending on the type of company you have, you will require clients. You cannot underestimate the importance of clients, not only for the sake of your reliability but for the financial wellbeing of the organization. You can pay employees with the money from the monthly client retainer, as well as continue to expand. Remember that people talk, and the happier your clients are, the more likely they will pass on the news about you.


  1. Business grants

The last type of funding you could receive is in the form of a business grant. These are offered by the government and need to be applied for via the respective government website. In the same way you attract investors, you will only receive funds if your idea proves to be valuable to the group that offers the money. Are you bettering anyone’s life? Consider applying for a grant if your business idea even benefits the environment in some way. You could also apply for a government loan, although these are easier to receive.



Receiving the necessary funds for a start-up take a lot of time, but the end result is always worth it. Keep in mind that you will not necessarily reap the benefits from your company within the first months, or potentially even the first year. Once you reach the point of profit and continue to grow to the point where you even expand internationally, you will be thankful that you put in the time and energy into achieving this level of success.

Lisa Besserman, Founder and CEO of Startup Buenos Aires, has been named as Business Insider’s “Top 100 Most Influential Women in Tech”, and the 2014 “Business Innovator of Latin America” by the Council of the Americas.
Lisa moved to Buenos Aires from New York City to create Startup Buenos Aires, the organization that represents the startup, tech and entrepreneurial community of Buenos Aires, Argentina.
Startup Buenos Aires has been one of the main catalysts for strengthening the tech ecosystem in Latin America, by bringing global startup initiatives, development projects and investment opportunities to the region.
Under Lisa’s leadership Startup Buenos Aires has been credited as “Top 3 Growing Startup Cities” by CNBC and “5 Emerging Global Tech Hubs” by Entrepreneur Magazine.

Leave a comment

Tu dirección de correo electrónico no será publicada. Los campos obligatorios están marcados con *