What About Print Marketing?

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It goes without saying that an effective marketing campaign is crucial for any business. Because of the current state of the economy people have less money to spend. Thus, the money they do have they are being a lot more cautious with. This obviously makes it a lot more difficult for businesses to survive let alone progress.

 

Nevertheless, there are people out there who are still spending their money. It is simply a case of finding an effective way to market towards these people. A lot of individuals tend to overlook the efficiency of more traditional marketing outlets because of the progression of digital marketing nowadays. However, mediums such as commercial print prove to be extremely effective.

 

This article will reveal the benefits that are associated with utilising print services in conjunction with your business’ marketing campaign. This should give you a greater insight into whether this form of advertising is something which will suit your company.

 

The first benefit of commercial printing is that it is one of the more affordable options available. This is obviously something which is particularly desirable in the current economic climate as it is likely that most businesses will not have a great proportion of money to spare on advertising. It is advisable that you seek several quotes regarding the printing service that you are considering going for. This will help you to decipher the average price of such a service and thus what the best deals out there are.

 

In addition to the inexpensive quality of this method, it is also a recommendable choice because of the variation of printing products available. Just look at lanyardsfactory.com.au to get an idea. Businesses can choose between a whole host of different materials, such as; business cards, leaflets, billboards, magazines and more. This means that companies can decipher which option would be most effective for their business and fit into their budget range.

 

Another benefit associated with commercial printing is that it can be targeted towards a certain group of people or a certain area. For instance, you can leave your business cards in selected shops and offices. Digital advertising does not have this quality. The reason why this is something which is highly beneficial is because it ensures that no resources are wasted. Moreover, it ensures that everyone who sees the advertising material is someone who has a fairly high chance of being a potential customer.

 

A final point worth acknowledge is that print advertising is tangible whereas digital marketing is not. This is very effective because people tend to prefer something that they can pick up and read. There is a chance that they will stick it on their table and then it will be there for them to use when they like. However, with digital marketing via the internet people see the advertisement for the mere length of time they are on a certain website and it is very unlikely that they will save it for future reference. In this way commercial printing creates more of a bond with individuals.

 

All in all, the benefits of utilising print services to aid your company marketing structure are there for all to see. 

 

Lisa
Lisa Besserman, Founder and CEO of Startup Buenos Aires, has been named as Business Insider’s “Top 100 Most Influential Women in Tech”, and the 2014 “Business Innovator of Latin America” by the Council of the Americas.
Lisa moved to Buenos Aires from New York City to create Startup Buenos Aires, the organization that represents the startup, tech and entrepreneurial community of Buenos Aires, Argentina.
Startup Buenos Aires has been one of the main catalysts for strengthening the tech ecosystem in Latin America, by bringing global startup initiatives, development projects and investment opportunities to the region.
Under Lisa’s leadership Startup Buenos Aires has been credited as “Top 3 Growing Startup Cities” by CNBC and “5 Emerging Global Tech Hubs” by Entrepreneur Magazine.

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