Entrevista con Nora Leary

ENTREVISTA CON NORA LEARY

¿Cuál es tu experiencia en el ecosistema emprendedor?

He estado trabajando en el ecosistema emprendedor latinoamericano por los últimos siete años. Cuando llegué a Buenos Aires en 2010, este ecosistema era muy pequeño, pero ha crecido exponencialmente desde entonces. Mi empresa, Launchway Media, trabaja directamente con startups en Latino América, y nos impresiona el nivel de innovación, creatividad y talento que hemos encontrado en la región.

¿Es tu primer e-book sobre el emprendimiento?

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Efficient Google Tools and Products for Any Brand New Startup

Efficient Google Tools and Products for Any Brand New Startup

The rate of success for startups varies depending on niche and industry, but for most, the overall rate of success isn’t particularly high. Whether a new business is opening its doors in Latin America or China, unique struggles await those who wish to pursue their dreams in the world of business.

As more and more people seek financial independence in the form of self-employment and small businesses, these challenges are only intensifying. The vast majority of the time, startups fail because of financial issues. Even if a startup is founded on an absolutely epic premise, a lack of cash flow – or an improper management of it – can bring everything crashing down.

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4 Tips to Ensure Your Online Business Has Lasting Power

4 Tips to Ensure Your Online Business Has Lasting Power

Anyone can start their own business. In fact, due to the power of the Internet, any average Joe could have an online company up and running within hours. Starting a business is one thing – trying to make it a long-term success is an entirely different scenario.

In fact, plenty of startups will have fallen by the wayside before they even have a chance of plotting for long-term gains. That’s because starting a business is (relatively) easy, while running one successfully is hard. With that said, there are various things to keep in mind when running a business, and the following four tips will assist in ensuring your online business venture has lasting power.

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Top Tips To Keep Your Suppliers Happy

Top Tips To Keep Your Suppliers Happy

 

Running a successful business needs many things. Arguably one of the most important is to have good suppliers that can meet your demands and are easily contactable. Once you have found your ideal suppliers and have built up a good relationship with them, you need to keep them happy to keep your business going.

Here are some simple ways that you can ensure your suppliers are happy, and therefore your customers as well.

Payments

One of the biggest issues that companies have with their suppliers is money. Making sure your suppliers are regularly paid, on time is a must if you want them to continue supporting you. It can be difficult when you are a new company, trying to keep everyone paid and up to date, but without your suppliers, you won’t have anything to sell.

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The Rise of E-Commerce in Latin America

The Rise of E-Commerce in Latin America

Over the last several years, Latin America has seen a dramatic increase in the level of e-commerce conducted within the region, making it an increasingly attractive region to invest in. The younger demographics of the population are increasingly embracing mobile phones and other technology and contributing more and more to the $580 billion or so that is spent globally on internet sales. The Latin America region also represents one of the fastest growing markets for e-commerce, ranked only behind Asia-Pacific for growth during the period 2007-2012. Because of this, there are an increasing number of tech start-ups and online businesses popping up throughout the region.

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Lead Generation Tips for Start-Ups in Buenos Aires

Lead Generation Tips for Start-Ups in Buenos Aires

Have you recently set up a business in Buenos Aires or are you thinking about setting up a business there soon? If so, you need to attract shoppers and customers to your business from the get-go. However, many new business owners don’t have the resources or the expertise required to do this effectively. Below are some of the best ways to start generating business leads in Buenos Aires.

Use Email Finder Services

Email is still one of the most used forms of communication by businesses, so it only makes sense to find ways to get the email details of potential leads who may be interested in the products and services you provide.

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How to Start Your First SEO Campaign

How to Start Your First SEO Campaign

Starting your first SEO campaign might be a little daunting, as there are so many channels, jargon and strategies to choose from. To improve your rank in the search engine results pages, we are providing some top tips for creating your first SEO campaign.

Build Links

Building links can help you considerably increase your online presence. The links don’t have to be anchor-text rich, but they do need to be relevant to both your company and the article subject matter. One of the best ways to improve your ranking in the SERPs is to work alongside an experienced SEO agency, such as clickintelligence.com, who can help you secure relevant links on high-ranking websites.

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The Finishing Touches to Your Startup

The Finishing Touches to Your Startup

You’ve made the all-important business plan, found the finances, hired the perfect employees; and are ready to open your doors, launch your website and products, with the hopes of creating a force in the world of business. However, there may have been a few last-minute details you’ve forgotten about, which are imperative to your business’s and employee’s success, and your customer’s happiness.

Therefore, before you open your physical or virtual doors, ensure your employees have the right equipment, from pens and paper to functioning desktops and comfortable chairs. Ensure your customers are going to be greeted with a user-friendly website and descriptive product or service descriptions. Here are the finishing touches you should apply to your startup before you start conducting business.

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How Technology Can Connect Businesses Globally

How Technology Can Connect Businesses Globally

Technology has transformed modern day business. Only a few decades ago, companies across the world could not benefit from the internet, email, smartphones or mobile marketing.

Nowadays, international companies and customers can connect with businesses at the click of a button, as information is sent from different channels each second. Find out how technology can connect businesses globally.

Communication

One of the greatest gifts the internet has provided is improved communications. It has never been easier for business owners to connect with employees, or customers to communicate with businesses from different corners of the globe using a computer or smartphone. Whether it is by email, text message, social media or teleconferencing, communication is powering companies in every industry.

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Entrevista con Solange Massa

Entrevista con Solange Massa

Solange Massa is an M.D. Ph.D. (c) recipient of the MIT Innovators under 35 Award 2016. She recently attended the Global Solutions Program (Singularity University -GSP 2016-) and before that she developed Organs-on-a-Chip for drug toxicity testing at Harvard-MIT Health Sciences & Technology. In 2013 she was appointed Assistant Professor at the San Sebastian Medical School (Chile) and before that, Visiting Professor at the same institution. She did collaborative research with the Nanobiotechnology Lab of the Universidad de Chile and Neurobiology Lab at Universidad de los Andes (Chile).

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