How to Successfully Market Your Online Startup

The digital revolution is well underway, and it’s now easier than ever to start a business online. With

more and more people turning to online shopping in favour of hitting the high streets and a huge

percentage of them using mobile devices to shop, online businesses are becoming more and more

popular and often inherently more successful than their offline counterparts. If you are considering

launching an online startup or have recently started your own online business, here are just some of

the marketing and SEO strategies that you need in order to make sure that your new venture is a

Social Media

When you run an online startup, social media is your best friend. Promoting your business through

the use of social media posts can significantly increase interest in your site, build your online

presence and develop your customer base. Because a huge percentage of the population is a

member of at least one of the main social networking sites such as Facebook or Twitter, it makes

sense for your business to get involved with social media where you can easily find and interact with

hundreds or even thousands of members of your target audience. Social media is also an excellent

tool for customer services, with direct message and comment features that your customers can use

to quickly and easily get in touch with any questions that they may have.

Link Building

Although some people may think that link building is dead, the truth is that this effective SEO

strategy is still very much alive. Link building can be hugely significant for building your online

presence, attracting new customers and driving increased amounts of traffic to your business’ site.

When done properly, link building can be one of the most important tools in your SEO toolbox.

People tend to trust links a lot more than many other forms of advertising, and when combined with

a reputable source and posted on a trustworthy blog or site, links are very commonly viewed as safe.

You can build backlinks to your site by guest posting on popular related blogs, using industry-related

forums, or of course, social media platforms. See for more information.


There are a huge number of great reasons as to why your business should start and maintain a blog.

Content which is interesting, easy to read and regularly updated tends to be looked upon very

favourably by Google, who are increasingly updating their algorithms to favour websites which place

a lot of emphasis on making sure that users are getting the best experience. A business blog gives

you the opportunity to interact with your customers and answer their most commonly asked

questions in more depth. You can also use it to review and advertise the products or services that

you sell, making it an excellent tool for attracting more sales and increasing your profit.

With more and more businesses being started online, getting the marketing strategies just right is

hugely important to your success. Thankfully, online marketing has never been easier, with a large

number of different ways to reach out to your target audience.

Lisa Besserman, Founder and CEO of Startup Buenos Aires, has been named as Business Insider’s “Top 100 Most Influential Women in Tech”, and the 2014 “Business Innovator of Latin America” by the Council of the Americas.
Lisa moved to Buenos Aires from New York City to create Startup Buenos Aires, the organization that represents the startup, tech and entrepreneurial community of Buenos Aires, Argentina.
Startup Buenos Aires has been one of the main catalysts for strengthening the tech ecosystem in Latin America, by bringing global startup initiatives, development projects and investment opportunities to the region.
Under Lisa’s leadership Startup Buenos Aires has been credited as “Top 3 Growing Startup Cities” by CNBC and “5 Emerging Global Tech Hubs” by Entrepreneur Magazine.

Leave a comment

Tu dirección de correo electrónico no será publicada. Los campos obligatorios están marcados con *