How to Successfully Market Your Online Startup
The digital revolution is well underway, and it’s now easier than ever to start a business online. With
more and more people turning to online shopping in favour of hitting the high streets and a huge
percentage of them using mobile devices to shop, online businesses are becoming more and more
popular and often inherently more successful than their offline counterparts. If you are considering
launching an online startup or have recently started your own online business, here are just some of
the marketing and SEO strategies that you need in order to make sure that your new venture is a
When you run an online startup, social media is your best friend. Promoting your business through
the use of social media posts can significantly increase interest in your site, build your online
presence and develop your customer base. Because a huge percentage of the population is a
member of at least one of the main social networking sites such as Facebook or Twitter, it makes
sense for your business to get involved with social media where you can easily find and interact with
hundreds or even thousands of members of your target audience. Social media is also an excellent
tool for customer services, with direct message and comment features that your customers can use
to quickly and easily get in touch with any questions that they may have.
Although some people may think that link building is dead, the truth is that this effective SEO
strategy is still very much alive. Link building can be hugely significant for building your online
presence, attracting new customers and driving increased amounts of traffic to your business’ site.
When done properly, link building can be one of the most important tools in your SEO toolbox.
People tend to trust links a lot more than many other forms of advertising, and when combined with
a reputable source and posted on a trustworthy blog or site, links are very commonly viewed as safe.
You can build backlinks to your site by guest posting on popular related blogs, using industry-related
forums, or of course, social media platforms. See clickintelligence.co.uk for more information.
There are a huge number of great reasons as to why your business should start and maintain a blog.
Content which is interesting, easy to read and regularly updated tends to be looked upon very
favourably by Google, who are increasingly updating their algorithms to favour websites which place
a lot of emphasis on making sure that users are getting the best experience. A business blog gives
you the opportunity to interact with your customers and answer their most commonly asked
questions in more depth. You can also use it to review and advertise the products or services that
you sell, making it an excellent tool for attracting more sales and increasing your profit.
With more and more businesses being started online, getting the marketing strategies just right is
hugely important to your success. Thankfully, online marketing has never been easier, with a large
number of different ways to reach out to your target audience.
Lisa moved to Buenos Aires from New York City to create Startup Buenos Aires, the organization that represents the startup, tech and entrepreneurial community of Buenos Aires, Argentina.
Startup Buenos Aires has been one of the main catalysts for strengthening the tech ecosystem in Latin America, by bringing global startup initiatives, development projects and investment opportunities to the region.
Under Lisa’s leadership Startup Buenos Aires has been credited as “Top 3 Growing Startup Cities” by CNBC and “5 Emerging Global Tech Hubs” by Entrepreneur Magazine.