5 Ways to Boost Sales from Your Company Website

Go to any online marketing guide and they’ll always talk about traffic. The sad fact is traffic doesn’t make any difference whatsoever. It doesn’t matter because if they’re not paying customers you can have all the traffic you want without making a penny. Conversions is the only statistic that matters in online business.

This guide is going to show you five great ways to boost sales through your company’s website. Let’s take a look.

1. Have a Marketing Budget in Place

People aren’t going to come just because you built it. You need a marketing budget and you need to promote your name in the right places.

Don’t have the money to spare? Consider taking out a short-term loan with companies like themoneyhub.co.uk. This will help you get started right now with boosting the number of conversions on your website.

2. Upsell Instead

The hard sell simply doesn’t work because we’re programmed to switch off. Try the upsell instead. This is where you offer something for free, such as a webinar or a consultation. Only then do you upsell them onto a paid product.

That way more of your target audience has seen what you have to offer before they have to make a solid commitment.

3. A Call to Action

When people come to your website they should know what they have to do. This is where your call to action comes in. It’s shocking how many companies simply don’t have one of these in place. It seems like an irrelevant piece of content, but it really does make a big difference.

Your call to action should be clear and should take up no more than a single sentence.

4. Craft Quality Landing Pages

Don’t have your landing page as your home page when you conduct a marketing campaign. There are too many avenues a customer could take that aren’t towards the ‘Buy’ button. A quality landing page gives the person the option to make a purchase or to leave. It gives them only two choices.

The best landing pages are actually the most basic. You need to pose a question. Will they make a purchase or not?

That’s it.

5. Solving Problems

Nobody cares about you or your products until you give them a reason to care. Much of your target audience has no idea that you exist. They don’t know what they want and they don’t know why they should make a purchase from you.

Your primary website copy is to remind customers of their problems, even if they don’t know about those problems yet, and how you’re going to solve them. You need to tell your audience how your products and services are going to improve their lives.

Focus your entire website on solving problems.

Conclusion

Of course, none of this covers up for poor quality products and bad targeting. This is just a part of your overall strategy. You’re never going to succeed if you don’t conduct regular reviews into what you’re doing, what’s working, and what isn’t.