How To Start The Industry-Authority Ball Rolling
Authority is something that all businesses crave. This isn’t in physical terms, but having authority in design, ideas, culture and consumer appreciation. When a brand has authority, it has power over millions of people. The incredibly sweet part is, it’s purely built on trust. Your relationship with your customers and the industry will give you immense power to shift people’s minds and influence the experts to think as you do. Everyone can’t wear the hat of authority as there would be simply too many to dilute the power of trust. This is why there are always industry giants that base their authority off their success. In the smartphone world, Apple and Samsung are the top dogs. In the automobile industry, it’s brands like Mercedes, Ferrari, Jaguar and Tesla that have the most influence. Small businesses can have authority too, but you need to work on a few things.