Ok, so you got your technology/platform covered, you offer great functionality and your shop is even on a very usable level. Still, something seems to be missing. Whether your site is about selling products, getting visitors to enter a form or subscribing to your services: conversion rates are still very low compared to offline.
You are missing a very important ingredient: Persuasion.
Time Schedule:
Part 1 – 13:00: Get to know how the theoretical basis of how the human brain works and how consumers have many biases. Learn how to apply this to E-commerce so you can sell more and have a better relationship with your clients. A lot of real test scenarios and their results will be discussed in this session.
Part 2 – 14:30: Apply knowledge learned in part one to your webpage and learn how to use this as input for your optimization and learn how you can do this yourself with you own team.
Part 3 – 16:00: Building your optimization dream team. Learn about the people, the skills and the processes you need to keep learning from your customers and optimize your webshop.
PLUS: Free follow-up call with Guido in the 4 weeks after the event.
Be careful not to miss out on this workshop: space is limited, Guido is only in Buenos Aires for a week and your competitors might already be working on this…
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