Here’s How Businesses Can Increase Online Sales
Increasing online sales is the main goal for profit-driven companies; however, it is not always as easy as it might sound. There are countless reasons why a business may not have high enough sales, or dwindling sales. Whether you are not getting enough sales or are seeing plummeting sales numbers, there are a few things you can do.
Be Honest in Your Copy
Consumers are becoming more aware of and sensitive to deceptive marketing copy. Businesses make this mistake by saying their products can do something they cannot. With claims that cannot be substantiated or setting standards that cannot be met by a product, businesses risk irreparable damage to their brand image, which naturally leads to decreasing sales.
Instead, businesses are encouraged to represent themselves and their products honestly and truthfully. Businesses that do not try to be what they are not, or who avoid claiming that their products do what they cannot, will often fare better.
Use Trust Signals
People love to follow what others are doing. By providing social and trust signals like testimonials and reviews on your online store, you can show people that others already trust and purchase your products.
Have Great Packaging Design
When running an online business, the best way to get traffic to your website is to run ads on search engine result pages and on social media. However, these ads will be a lot less effective if your product cannot stand out in a sea of similar products, especially on image search result pages. A great way of ensuring your products do not get lost in the noise, increase conversions and improve sales is to have a great packaging design.
You also need to ensure that the printing on the packaging is of a high enough quality. Remember, people are less likely to purchase products that make it look like a business did not put any thought into the product presentation. This is why businesses need to collaborate with labeling service providers like Pro Motion Industries. Pro Motion Industries can help make your products look more appealing and attractive, whether their images are posted on social media, found on ads, or found on search engine result image pages.
Offer Free Shipping
People love free things. This is why studies show people are more likely to purchase from an online retailer if they offer free shipping. However, always run the numbers to see if your business can afford to offer free shipping. You might have to increase the price of your products by a few dollars. If you decide to do this, ensure you do it as discreetly as possible and do not raise the price too high over your competitors’ prices. Alternatively, you could offer free shipping for total orders above a certain threshold. This strategy often leads to people making bigger purchases just to get free shipping.
There are lots of strategies businesses can use to increase sales. However, businesses should decide if they can bear the cost of implementing these strategies, whether they work for their type of business, and the return on investment when using these strategies before going with them.