3 Cost Effective Ways To Boost Brand Awareness
Brand awareness is often the hardest part of marketing for businesses. It doesn’t matter how amazing your product is, if people don’t know and trust your brand, you’ll struggle to make any significant sales. The most successful companies are always the ones that nail their branding and position themselves as the best business in their industry by a mile, regardless of whether their product actually reflects that or not. That’s fine for a massive company that has a huge marketing budget, but what about small businesses that don’t really have that much money to spend, how are they supposed to compete? It might seem impossible to build a strong brand unless you have a lot of money to throw at the problem but that isn’t actually the case because there are plenty of cheaper ways to do it. These are some of the most cost effective ways that your business can increase brand awareness.
Social Media Marketing
If you’re not using social media marketing already, you should be. It’s one of the main ways that all businesses build their brand, whether they’re big or small. The major benefit of social media marketing is that you can connect with a large customer base without much initial investment. If you know what you’re doing, you can run the social media accounts yourself and save the money that you would have spent on a social media manager, just be aware that it’s harder than you think to run a good social media page. Visit buffer.com for some great tips on running a social media page for business if you’re a bit unsure of what you’re doing. If you can build a personality around your company that reflects the core values of the business, you can really connect with customers and start to build trust, which is at the heart of successful branding.
Branded Merchandise
Branded merchandise might seem like an outdated way to market your business but it’s actually very effective and it doesn’t cost that much. Sites like dynamicgift.co.nz sell USB sticks, lanyards, wristbands, bags, and pretty much anything else that you can think of, customized with your company logo on them. If you distribute useful items that people carry around with them all of the time, they’re constantly being exposed to your brand. It’s a simple method but it’s very effective at increasing brand awareness.
Trade Shows
One of the best places to distribute your branded merchandise is at a trade show. It’s also a great opportunity to expose your business to a lot of potential customers in a very short space of time. Appearing at a trade show also lends you some legitimacy as people will assume that you’re one of the big players in the industry when they see you there. The only issue is that there is a lot of competition at trade shows and if you’re going to see the benefits you need to make sure that you stand out from the crowd. If you have the same old boring stand that everybody else has, people are just going to pass you by without a second look.
Building brand awareness doesn’t have to be expensive as long as you stick to these cost effective marketing methods.
