Three Basics to Starting a Business

It’s easy to get carried away with the idea of starting up your own business. The big ideas are already in place and now the details need to follow. Often the small but necessary things are overlooked and the crucial details missed in the process of getting your business off the ground.


In this blog, we take a look at three elements you’ll want to get right before you throw yourself into the world of entrepreneurship.

Image courtesy of Pexels: CC0 licence




You’ve got your website laid out and your blog posts planned. You’ve got your workspace, desk and chair ready to go but what happens over the next week, month, year or even three years?


Creating a business plan is a boring but necessary part of the process. It has several benefits attached to it. It helps you to focus, to set goals and take specific actions to get there. 


Thinking about those goals means you are pointing your business in a specific direction and not drifting around in a sea of uncertainty.


If you’re not sure how to write a business plan, take some time to do some research online and you’ll find templates and examples that relate to your specific business type that you’ll be able to use for inspiration.




While the idea of working from home is appealing on many levels it might not always be the best idea. Working from a home office is great if your business is self contained and just involves you and your laptop. But imagine how you’ll feel surrounded by the same old walls week in, week out. 


How easy is it for you to concentrate in your own home surrounded by those jobs that need doing, the dog who’s looking for some attention and that TV in the corner?


Very often you’ll need to get out, find a new environment with more comfortable office furniture and a bit more of a work-friendly environment. Look for cafes or co-working spaces that help you feel less isolated from other freelancers and remote workers.




Just because you’re trying to keep your overheads down, that doesn’t mean you should avoid investing in the basics of your business. Get an office chair that protects your back and neck from strain, a comfortable drafting stool that allows you to work at the correct height and technical equipment that is reliable and doesn’t let you down. Your business needs decent broadband and a good laptop, so get the basics right before you start.


When you’ve got big plans, don’t be let down by a lack of planning, an unsuitable working environment or poor equipment. Take some time to fully plan the future of your business and which direction it will take to give you maximum growth. Invest in the basics and get these right before you launch and you’ll be setting yourself on firm foundations, foundations that can be built on for a solid and successful business that will last long into the future.


Lisa Besserman, Founder and CEO of Startup Buenos Aires, has been named as Business Insider’s “Top 100 Most Influential Women in Tech”, and the 2014 “Business Innovator of Latin America” by the Council of the Americas.
Lisa moved to Buenos Aires from New York City to create Startup Buenos Aires, the organization that represents the startup, tech and entrepreneurial community of Buenos Aires, Argentina.
Startup Buenos Aires has been one of the main catalysts for strengthening the tech ecosystem in Latin America, by bringing global startup initiatives, development projects and investment opportunities to the region.
Under Lisa’s leadership Startup Buenos Aires has been credited as “Top 3 Growing Startup Cities” by CNBC and “5 Emerging Global Tech Hubs” by Entrepreneur Magazine.

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