How to Build an Audience For Your Startup in 2020

Once you’ve put in all the hard work to get your startup off the ground, and to make your business operational, it can come as adisappointment to learn that you still have a way to go in orderto become profitable. That’s because, even with the best-laid plans, you still need those all-important customers if you’re to turn a profit and grow as a business. That’s what this article is concerned with: the ways in which you can pivot, from set-up to selling, within a month or two of excellent marketing activity that draws customers to you.

Launch Your Business

Your brand, product, or services launch is the perfect time to announce yourself to your potential audience. When you’ve finished drawing up the bare bones of your business, and you’re ready to hit the market with gusto, throw a small party to show off what you’ve made. Invite local stakeholders, journalists, and people with power in the market and the industry, in order to share in your success to date. You never know what contacts, news stories, and word-of-mouth marketing might happen as a result of these parties—and, in any case, you deserve it for all your hard work.

Use Your Website

Using your website for marketing purposes is deeply important from the get-go. Indeed, your website’s traffic is going to be one of the first metrics upon which you measure your skills and success when you’re sharing your products and services across the world wide web. As such, making your website easy to navigate, clear, and concise is incredibly important. If you’re able to convert a high proportion of site visitors into customers, you’ll know that you’ve been planning out your website’s design right from the get-go.

Use Digital Marketing

It’s unlikely that your start-up team will be well-finessed in the art of digital marketing. It takes years in the industry to understand how to best get a product and a brand into the public domain, and how to draw customers slowly onto a website or into a store. That’s exactly why you should look to Digital Marketing Services to help you grow your brand; because it’s in these companies that you’re able to place your trust, and leave them with a few months of work to do in order to get your business firing on all cylinders and draw in increasing numbers of customers each month.

Get to Social Media

While you leave your overall marketing strategy in the hands of the professionals, there are some simple social media marketing strategies that you can put into place. These will be easy for you and your team to devise, and will provide you with another place upon which you’re sharing your products, services, and your overall brand with consumers. It’s here, also, that you might find that some of your posts and marketing material becomes viral—though, of course, this is also a place to communicate with customers on a one-on-one basis, which many modern consumers in the digital realm appreciate.

Use all of these tips to build your audience and your customer base in the months after launching your business in a busy marketplace.

Lisa Besserman, Founder and CEO of Startup Buenos Aires, has been named as Business Insider’s “Top 100 Most Influential Women in Tech”, and the 2014 “Business Innovator of Latin America” by the Council of the Americas.

Lisa moved to Buenos Aires from New York City to create Startup Buenos Aires, the organization that represents the startup, tech and entrepreneurial community of Buenos Aires, Argentina.
Startup Buenos Aires has been one of the main catalysts for strengthening the tech ecosystem in Latin America, by bringing global startup initiatives, development projects and investment opportunities to the region.
Under Lisa’s leadership Startup Buenos Aires has been credited as “Top 3 Growing Startup Cities” by CNBC and “5 Emerging Global Tech Hubs” by Entrepreneur Magazine.

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