The 5 Tools Essential for Startups

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Launching a startup can be an exciting way to start your career and open a business. No matter what industry you want to operate in, there are some essential tools that every startup needs. If you want to become a successful entrepreneur and business owner, take a look at the tools you’ll need when you’re first starting out:

  1. Marketing Automation

If you plan to handle your marketing in-house, you’ll certainly want to use automation tools to minimize the time and resources you spend on this area of your business. From PPC ads to email marketing, there are various forms of promotion you’ll need to use to compete in today’s marketplace. Fortunately, marketing automation tools enable you to seamlessly plan, execute, and monitor every campaign.

  1. Project Management

Using a project management platform will give you the resources you need to improve efficiency, productivity, and outputs. Whether you’re experienced in Prince2 or you’re a proponent of Six Sigma, you’ll want a project management suite that can cater to your needs. Of course, it’s also important that your chosen platform facilitates the latest project management trends too. By incorporating these into your startup, you can successfully outperform your competitors and enhance your business performance.

In addition to this software, you should also consider enhancing your skills base by investing in a pmp certification course. By gaining an additional qualification, you may even open up new avenues to further opportunities and widen your business’s potential and your options should you decide to close your business. 

By gaining this qualification, you could also look at numerous new opportunities and well-paid job roles. Once you are qualified, this may help drive your projects forward and streamline your business’s performance, leading to substantial financial benefits and rewards.

Project management can help your business to grow and provide you with a more stable business trajectory. You will be adding to your skills base and the marketability of your business and meeting the needs of your customers and clients. 

You can also use the PMP certification to link with all software tools to create multifunctional applications and specific project management programs. 

Upon completing the course, you could consider taking an alternate route and gaining additional qualifications, specifically ITIL, predominantly used within the Digital Service Economic.

Any skills you gain are valuable to not only you on a personal level but also to your new business’s ongoing successful growth.

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  1. Communication Platforms

The gig economy means it’s easy for startups to access the talent they need to thrive. You may not need to hire a full team of employees, but you will need on-going support from professionals. By using freelancers and subcontractors to complement your core staff, you can minimize your costs. However, you will need to facilitate seamless communication amongst your workers. To achieve this, use a dedicated platform that’s designed to bring your team together. With data sharing and real-time collaboration tools, you can create cohesive teams, no matter where your staff are based.

  1. Social Media

Being active on social media is essential for today’s startups but there are lots of platforms to consider. To streamline your social media presence, use dedicated software to schedule posts, share content, gain insights, track mentions, and deliver key metric reports.

  1. Customer Relationship Management (CRM) System

In an era when data is invaluable, you’ll need a CRM system that can collate, store, and compile all of the information you collect. By gathering as much data about your customers as possible, you can gain a better insight into your target audience, retain a higher percentage of customers, and increase customer lifecycle value. Furthermore, the right CRM system will enable you to deliver a better level of customer service and operate at maximum efficiency.

Simplifying Workflows and Streamlining Processes

By using the right tools from the get-go, you can ensure that efficiency is a core value of your business. Remember – these tools aren’t only beneficial once you start trading, they can be extremely useful in the planning phase too. Whether you’re already operating or you’re developing a launch strategy, using tools like the ones listed above can give you the edge you need.



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