The 5 Tools Essential for Startups

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Launching a startup can be an exciting way to start your career and open a business. No matter what industry you want to operate in, there are some essential tools that every startup needs. If you want to become a successful entrepreneur and business owner, take a look at the tools you’ll need when you’re first starting out:

  1. Marketing Automation

If you plan to handle your marketing in-house, you’ll certainly want to use automation tools to minimize the time and resources you spend on this area of your business. From PPC ads to email marketing, there are various forms of promotion you’ll need to use to compete in today’s marketplace. Fortunately, marketing automation tools enable you to seamlessly plan, execute, and monitor every campaign.

  1. Project Management

Using a project management platform will give you the resources you need to improve efficiency, productivity, and outputs. Whether you’re experienced in Prince2 or you’re a proponent of Six Sigma, you’ll want a project management suite that can cater to your needs. Of course, it’s also important that your chosen platform facilitates the latest project management trends too. By incorporating these into your startup, you can successfully outperform your competitors and enhance your business performance.


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  1. Communication Platforms

The gig economy means it’s easy for startups to access the talent they need to thrive. You may not need to hire a full team of employees, but you will need on-going support from professionals. By using freelancers and subcontractors to complement your core staff, you can minimize your costs. However, you will need to facilitate seamless communication amongst your workers. To achieve this, use a dedicated platform that’s designed to bring your team together. With data sharing and real-time collaboration tools, you can create cohesive teams, no matter where your staff are based.

  1. Social Media

Being active on social media is essential for today’s startups but there are lots of platforms to consider. To streamline your social media presence, use dedicated software to schedule posts, share content, gain insights, track mentions, and deliver key metric reports.

  1. Customer Relationship Management (CRM) System

In an era when data is invaluable, you’ll need a CRM system that can collate, store, and compile all of the information you collect. By gathering as much data about your customers as possible, you can gain a better insight into your target audience, retain a higher percentage of customers, and increase customer lifecycle value. Furthermore, the right CRM system will enable you to deliver a better level of customer service and operate at maximum efficiency.

Simplifying Workflows and Streamlining Processes

By using the right tools from the get-go, you can ensure that efficiency is a core value of your business. Remember – these tools aren’t only beneficial once you start trading, they can be extremely useful in the planning phase too. Whether you’re already operating or you’re developing a launch strategy, using tools like the ones listed above can give you the edge you need.


Lisa Besserman, Founder and CEO of Startup Buenos Aires, has been named as Business Insider’s “Top 100 Most Influential Women in Tech”, and the 2014 “Business Innovator of Latin America” by the Council of the Americas.
Lisa moved to Buenos Aires from New York City to create Startup Buenos Aires, the organization that represents the startup, tech and entrepreneurial community of Buenos Aires, Argentina.
Startup Buenos Aires has been one of the main catalysts for strengthening the tech ecosystem in Latin America, by bringing global startup initiatives, development projects and investment opportunities to the region.
Under Lisa’s leadership Startup Buenos Aires has been credited as “Top 3 Growing Startup Cities” by CNBC and “5 Emerging Global Tech Hubs” by Entrepreneur Magazine.

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